News and Analysis
6 E-Commerce Tools for Brick-and-Mortar SMBs
Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.
Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.
Third-Party Data May Help Brands Fill Gaps Opened by Covid
The Covid-19 pandemic altered fundamental daily behaviors in most consumers’ lives almost overnight. For some, it had even more drastic effects for better and worse, shifting jobs and spending habits as well as where people go and how they spend their time.
For businesses, the drastic changes of 2020 mean existing data may be unreliable. Ruby Brenden, head of data products at data management platform Lotame, described the stakes of the current situation to Street Fight and gestured toward opportunities to meet the moment.
A More Granular Look at What Kinds of Data Consumers Are Happy to Disclose
Despite all the understandably scary headlines about the risks of data collection, plenty of consumers are still willing to provide personal information to brands. The catch? They need something in return, and the type of advertising as well as the type of data on which it’s based are crucial to securing consumer trust.
Commentary
The Bifurcation of the Local SEO Services Market
“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column.
Latest Posts
6 Platforms Merchants Can Use to Capture After-Hours Leads
More and more consumers expect the small businesses in their own communities to be open when they’re ready to book appointments or ask questions, regardless of the time of day. Here are six examples of platforms local merchants can use to increase conversion rates outside of traditional business hours.
Street Fight Daily: Walmart Ups Delivery Game, Small Businesses Rely on Antiquated Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Launches Free 2-Day Shipping on Purchases of $35 or More… Survey: Small Businesses Have a Long Way to Go on Digital Strategies… Marketers’ Data Priorities Shift from ‘Collection’ to ‘Value’…
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