News and Analysis
Why Brands Are Turning to Influencers During Covid-19
Brands are on delicate ground as they look for ways to promote their non-essential products during the pandemic. Stay the course with existing marketing strategies, and it looks like the brand is ignoring a global health crisis. Push too strong with coronavirus-themed ads, and brands run the risk of being seen as capitalizing on the tragedy.
The solution that some brands have come up with is to put the ball in the influencer’s court.
7 Ways Retailers Are Using Mobile Messaging to Connect During the Pandemic
By most measures, it appears that retailers have a tough road ahead of them. While deep investments into ecommerce and steep discounts on existing merchandise are expected, many retailers are exploring other avenues in a bid to connect with customers and offer a sense of assurance during the pandemic. Mobile messaging platforms are being utilized in new and unexpected ways. With open rates close to 100%, texting has become the communication channel of choice during the ongoing pandemic.
Here are seven examples of ways that retailers are using mobile messaging to connect with customers during Covid-19.
Location-Based Search Disrupts Brand-Centric Theory of Marketing
Building a brand will never stop being essential for companies with brick-and-mortar locations hoping to secure the dollars of nearby consumers. But a new report from location marketing firm Uberall suggests the rise of location-based or “near me” search is undermining the power of branding alone, increasing the importance of optimizing for searches in which consumers are simply looking for the closest, most convenient option while on the go.
Commentary
What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors
Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”
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USA Technologies Links With Apple Pay to Offer Rewards on the Go
USA Technologies, which serves cashless and mobile transactions in self-serve retail, announced this morning that it has integrated its rewards program with Apple Pay. Now when consumers use Apple Pay at a self-serve vending machine, they will be able to instantly enroll in USAT’s MORE loyalty program.
Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…
5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing
For brand marketers, voice-based personal assistants represent a major opportunity in a largely-untapped space. Consumers are forming intimate relationships with these new technologies, providing major brands with the opportunity to interact with and learn about consumers in a way that hasn’t been possible before.
Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands See Big YoY Jumps In Revenue on Mobile Search Ads During 2016 Holidays… At CES 2017, Amazon Revs Alexa Everywhere Strategy… Marketing Automation is Powerful, But It Can Limit Internal Visibility for Brands…
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation