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News and Analysis

How Restaurants Are Using Interactive AR in 2021

February 16, 2021February 15, 2021 by Stephanie Miles

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Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.

News & Analysis

This Startup Enables Human Connections at Virtual Events — Here’s How

February 12, 2021February 11, 2021 by Stephanie Miles

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Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.

News & Analysis Theme of the Month

5 Cashierless Retail Platforms

February 11, 2021February 10, 2021 by Stephanie Miles

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In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.

Commentary

LBMA Podcast: Walmart’s Toy Lab, 7-Eleven & WeChat, Anything’s Big Funding Round

November 30, 2018November 28, 2018 by Asif Khan

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On this week’s LBMA show: Anything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart’s toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

Commentary

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

November 29, 2018November 30, 2018 by Tom Grubisich

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The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.

Commentary

CCPA: California’s version of GDPR?

November 28, 2018 by Rob Sobers

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The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.

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News & Analysis

Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram

July 21, 2017July 21, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..

News & Analysis

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

July 20, 2017July 19, 2017 by Stephanie Miles

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According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.

News & Analysis

TripAdvisor Study Shows Room for Growth in Restaurant Marketing

July 20, 2017July 19, 2017 by Stephanie Miles

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According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.

News & Analysis

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

July 20, 2017July 20, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

Commentary

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

July 19, 2017July 18, 2017 by Lynn Tornabene

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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Case Studies

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

July 19, 2017July 18, 2017 by Stephanie Miles

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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

News & Analysis

Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data

July 19, 2017July 19, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…

Commentary

Podcasting Won’t Replace Local Radio Soon

July 18, 2017July 14, 2017 by David Card

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As a local advertising medium, podcasting shows promise, but it has a very long way to go. The medium is fresh and growing, and ad inventory is far less cluttered than radio, although a little pricey at $18 to $25 CPM.

News & Analysis

Snap Debuts Self-Serve Platform for Brand Ad Campaigns

July 18, 2017July 18, 2017 by Joao-Pierre Ruth

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Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.

News & Analysis

Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data

July 18, 2017July 18, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…

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