News and Analysis

News & Analysis

Tapad’s Switchboard Aims to Unify Fragmented Identity Solutions

by Joseph Zappa Share this  
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In lieu of the cookie, ad tech firms are proposing a slew of disparate solutions. To solve the fragmentation issue, Tapid launched Switchboard this morning.

News & Analysis

Amazon Advertising Juices Earnings, Fueled by Growth in PPC

by Stephanie Miles Share this  
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A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.

News & Analysis

Newsletter Marketing Exploded During the Pandemic. What Comes Now?

by Stephanie Miles Share this  
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Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

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What Will AR Mean for Consumer Brands?

by Mike Boland Share this  
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What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.

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Google’s Backdoor Shift to a Social Network

by David Mihm and Mike Blumenthal Share this  
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Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

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LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue

by Asif Khan Share this  
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On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.

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Google’s Product Bid for DIY Wallet Share

by David Mihm and Mike Blumenthal Share this  
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“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”

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Three Lessons from the Dex Media/YP Merger

by Manpreet Singh Share this  
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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

News & Analysis

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…

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Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

News & Analysis

Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well

by Joao-Pierre Ruth Share this  
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In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.

News & Analysis

Raise Report: New Funding for Upserve, Brandless, OnboardIQ

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Josh.ai, Datatron, Sendence, and ZeroFox.

News & Analysis

LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.

News & Analysis

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…

Commentary

Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

by Tyler Johnson Share this  
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When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.

News & Analysis

Ex-Patcher Uses ‘Local Language’ to Succeed in Crowded Suburban Market

by Tom Grubisich Share this  
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Mike Dinan founded NewCanaanite.com in suburban Connecticut in 2014 after his job as regional editor at Patch disappeared. In this interview, Dinan tells how, despite a crowded local media market, he’s made New Canaanite succeed as a community force and independent business.

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