News and Analysis
Constellation Agency Helps Drive the Auto Industry into a New Era
The auto industry needs a tune-up. Customer service is getting faster across verticals amid the Covid-19 e-commerce boom. But all auto customers know that the sales experience in that industry has hardly changed — and it’s a hassle. Show up to the local dealership, find out if the car you want is even there, and of course, haggle with the dealer.
Diana Lee’s Constellation Agency is offering a solution.
Commentary
How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West
Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.
LBMA Vidcast: Square Goes Mobile SDK, Gimbal Buys UberMedia
On this week’s Location-Based Marketing Association show: Square goes mobile SDK, Sinclair + Harman + SK Telecom, Gimbal buys UberMedia, AT&T and others to stop selling location data, LocusLabs partners with IndoorAtlas. Special Guests: Herve Utheza (Here Technologies) & Tom Kenney (Verve).
Trending Now: Brands Shifting Mobile Ad Budgets from Facebook to Google UAC
Brian Bowman: There’s an emerging trend in the advertising industry—for the first time, brands are shifting significant mobile advertising budgets from Facebook ads to Google Universal App Campaigns (UAC). While Facebook advertising has largely dominated mobile marketing budgets, this migration of budgets to Google’s platform has been a helpful shift to diversify risk tied to any single platform. Why is this shift happening now, and what does it mean for brands?
Latest Posts
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
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Why TV Remains the Heartbeat of Local Connection