News and Analysis
GoDaddy Launches Instagram Integration for SMB Users
In a move that’s indicative of the small business community’s increasing reliance on social media for organic growth and digital marketing, GoDaddy is launching a new Instagram product for its website builder designed to help its users attract and engage with customers across digital platforms.
Commentary
Google and Amazon Escalate Voice ‘Platform Wars’
Mike Boland: Any entity competing for local commerce—publishers, brands, ad-tech players—has a looming platform choice for voice. Like the platform wars between iOS and Android, it’s a matter of deciding where to apply finite resources and development muscle. Maybe the answer is “both” Google and Amazon. But for now, Google appears to have the lead.
Voice Search Readiness in 2019 and Beyond
Bernadette Coleman: 2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.
Latest Posts
The Key to Multi-Channel Success: Understanding the Search and Social Mindset
People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.
2017: A Year of Experimentation for Google Local Search
For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology. This year has been especially dizzying, though to those paying attention, many opportunities are presenting themselves to reach out to customers in new ways.
Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade… Jeff Immelt Emerges as Frontrunner in Uber CEO Search… Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017…
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Why TV Remains the Heartbeat of Local Connection