News and Analysis
Shipping Costs and Shortages Disrupt Holiday Shopping
The Shopkick survey paints a portrait of this year’s holiday shopper as someone who is looking for deals and convenience, cares about inflation and product shortages, and is willing to shop early and in store to get what they need before it runs out.
6 Ways Brands Are Leveraging Human-to-Human Marketing in 2021
The ultimate goal with human-to-human marketing is to tap into consumers’ emotions by using real people to engage potential customers. Advancements in technology, and growth in the gig economy, have made human-to-human marketing a more realistic—and affordable—option for brands this year. As the holidays draw closer and brands rethink how they’ll connect with targeted consumers in the coming months, this is a strategy more brands are considering.
Innovation Brief: Apple, Canon & Disney
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at AirPods Conversation Boost, Canon’s VR lens, and Disney Stuntronics.
Commentary
Omnichannel or Multichannel? Which One And Why
Omnichannel creates a smarter shopping experience that benefits both consumers and brands. Data is shared across all channels, enabling stronger engagement and moving the consumer toward a purchase. For the customer, it creates an easier shopping experience and a stronger brand connection.
At I/O, Google Offers a New Vision for Local Search
The notion of “helping you get things done,” emphasized by Sundar Pichai in his I/O keynote, provides a through-line for many of the event’s announcements. It struck me watching the presentations how thoroughly Google has become a consumer electronics company, a marketer of devices where search is more a central feature than a standalone product. Google, in other words, has become thoroughly dedicated to marketing its famous search capabilities in the context of devices that help you perform daily tasks. In the process, it is transforming local search and how we relate to the world with electronic devices.
LBMA Vidcast: Factual, Walgreens, Burger King
On this week’s Location-Based Marketing Association podcast: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens first U.S. store, Burger King delivers in Mexico City traffic jams, Para’Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.
Latest Posts
Are All-In-One Marketing Suites Really the Best Solution for SMBs?
SMBs are starting to turn to third-party platforms to build highly specialized, best-of-breed martech stacks. By weaving carefully-selected tools together, SMBs can construct an enterprise-level toolbelt that’s affordable, top-of-the-line and easy to integrate.
Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Wants People and Brands to Get Creative for the Holidays… Bloomberg Launches 24/7 News Channel on Twitter… The Guardian’s David Pemsel Says Facebook Doesn’t Value Quality…
State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey
It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development.
Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…
CraveLabs Launches Self-Service Location Intelligence Solution
In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of location intelligence solutions.
Jobs and New Openings at Qualtrics, Vivial and Reveal Mobile
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Sinclair Broadcast Group, Townsquare Media, and Balehu.
Raise Report: Nextdoor, Bizzabo, iZettle Lock Down New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fetch Robotics, PhoneWagon, Chattermill, and Kasisto.
LBMA Podcast: MapBox Buys FitnessAR, GM Launches Marketplace
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Schiphol Airport, Kettle Brand’s Tater Tracker, Singapore Government, Microsoft, and Gravy Analytics.
Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…
Will ‘Moonlighting’ Startup Help Newspapers Regain Classified Revenue?
Three major local newspaper groups — McClatchy, Gannett and tronc — are partnering with Moonlighting to build a new, mobile-first base for their job classifieds, which were a big revenue source in the print era but have been devastated by new-generation digital sites.
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