A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Instagram Wants People and Brands to Get Creative for the Holidays (AdWeek)
Instagram released several updates to its creative tools just in time for the holidays, and some of the 25 million businesses on its network are likely hard at work figuring out ways to take advantage of the new offerings and boost engagement with customers and potential customers.
Are All-In-One Marketing Suites Really the Best Solution for SMBs? (Street Fight)
Jason VandeBoom: SMBs are starting to turn to third-party platforms to build highly specialized, best-of-breed martech stacks. By weaving carefully-selected tools together, SMBs can construct an enterprise-level toolbelt that’s affordable, top-of-the-line and easy to integrate.
Bloomberg Launches 24/7 News Channel on Twitter (VentureBeat)
For for the first time in several years, we can say without irony that Twitter appears to have a slight wind at its back. The company is launching a new experiment to leverage its growth in live video, a segment that has arguably been one of its biggest recent successes amid a host of struggles.
The Guardian’s David Pemsel Says Facebook Doesn’t Value Quality (Digiday)
David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing.
Why Time Earned Should Be Video’s New Standard (MediaPost)
Ken Markus: According to eMarketer, U.S. marketers will spend on average more than $9 million on digital and mobile video advertising in 2017. Unfortunately, however, the metrics by which we evaluate the performance of these campaigns trails far behind in innovation.
IPG Mediabrands Built a Data Stack That Operates Across Walled Gardens (AdExchanger)
IPG Mediabrands’ chief data and marketing technology officer, Arun Kumar, saw that the tedium of buying across walled gardens was impeding his team’s ability to quickly and efficiently optimize campaigns.
DigitalGenius Raises $14.75 Million for AI-Based Customer Service (TechCrunch)
DigitalGenius may have once been ahead of its time, but the market is finally catching up. Company president and chief strategy officer Mikhail Naumov says the startup has been growing in leaps and bounds going from just two customers last year to 30 this year.
Amazon Echo Prices Turn Smart-Speaker Market On Its Ear (WSJ)
Amazon has triggered a race to the bottom in smart speakers. The price drop for its entry-level Dot, to $30 from $50, helped make it the No. 1-selling product on the online retail giant’s website over the Thanksgiving weekend.