News and Analysis
Fragmentation in Connected TV Creates Opportunities for Brand Marketers
One of the earliest frontrunners in this race for market share has become Innovid, the CTV advertising delivery and measurement platform. With the ticker symbol “CTV,” Innovid is now branded as a pioneer, a label that CEO and Co-Founder Zvika Netter isn’t shying away from.
KEVANI, Taking Localized Approach to OOH, Announces New LA Property
When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.
Innovation Brief: Girls Who Code, Facebook Messenger, and Humanoid Robots
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Girls Who Code, Facebook Messenger payments, and humanoid robots.
Commentary
In the Wake of Spam Reports, Google Focuses on Brand and Small Business Engagement
Google’s calculated risk in creating a low bar for verification works out fine in a world where most business owners simply want to gain legitimate access to their own listings, and most businesses do operate within those ethical boundaries. But as we’ve seen elsewhere at this stage in the evolution of social networks, fraud and deceptive manipulation have become a kind of ghost in the machine, dominating darker sectors of the local marketplace and creating an atmosphere of distrust that may eventually prove more broadly contagious.
All of this is only possible when lots of activity is consolidated on a few platforms. Just as fake accounts attempting to engineer the 2016 election thrived in the vast and complex Facebook ecosystem, so too has Google’s dominance in local attracted its own horde of opportunists, drawn like moths to its flame. Indeed, fraud in local listings is just the latest in a long history of attempts, from link farms to keyword spam, to manipulate loopholes in Google’s regulations and algorithms.
LBMA Vidcast: Facebook’s Libra, Carrefour Tests Facial Recognition
On this week’s Location-Based Marketing Association podcast: Facebook’s Libra cryptocurrency, L.L. Bean and Uber for Backyard Campsite, Carrefour tests facial recognition, 7Eleven delivers Cheetos AR experience, Kyruus + Brandify partner, PromoRepublic raises 2 million Euros.
The Retailpocalypse Doesn’t Have to Be Scary for Local Businesses
Headlines about retail closures suggest it’s Amazon’s world and we’re all just living in it, but there’s more to the story. For local businesses, in particular, there’s ample reason to be optimistic that the retail apocalypse doesn’t have to spell end times. In fact, exactly the opposite could be true. Let’s walk through a few of the reasons for optimism.
Latest Posts
Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…
Upserve Uses Restaurant Transaction Data to Track Industry Trends
Upserve recently released its State of the Restaurant Industry Report, using data pulled from thousands of restaurants and millions of transactions through the United States. Performing a retroactive analysis, Upserve’s data science team looked at 2017 trends to see which predicted trends lived up to the hype, and which fell flat.
Raise Report: Uberall, Snowflake Computing, ContentSquare Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Rokid, Unravel Data, Trifacta, and Prodigy.
LBMA Podcast: Woolrich, Oreo Subscriptions, Amazon GO
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Yext + Duda, eyeQ launches Atom Research: Gasbuddy.
State of Hyperlocal: Attribution Is Top Industry Challenge and R&D Priority
Companies selling local marketing and technology and services continue to believe that online-to-offline attribution is the toughest challenge facing the industry, and it’s now their top near-term R&D priority. That’s what we’re hearing from a preliminary analysis of our annual State of Hyperlocal survey of Street Fight readers.
Street Fight Daily: User Time on Facebook Drops, Highlights from #SFSW18
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… User Time on Facebook Declines for First Time Ever… Google’s Rivals Say Search-Page Practices Still Unfair… Alexa Can Now Send Text Messages to Phones…
#SFSW18: How Yelp Is Partnering Its Way into the Future
“We’ve made sure there’s an authenticity in Yelp so that people going to the service for reviews can count on it,” said Yelp SVP Chad Richard in the final conversation of Street Fight Summit West in Los Angeles. Richard called authenticity “the essence of the business.”
#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences
“We want to please the restaurants and we want to please the users,” said Danny Gordon, CEO of Auredi, just one company at Street Fight Summit West using visual technology to enrich customer experiences. “It’s unbelievable the amount of excitement we see when we show customers dishes that look exactly like they do in person.”
#SFSW18: How Nextdoor Is Building a Business Around Neighbors
Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses. Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.
#SFSW18: Factual CEO Talks Company’s Top-Notch Approach to Location Data
Unlike so many location-based rivals, Factual’s goal is not to convert geospatial data into top-notch marketing solutions. The company, founder and CEO Gil Elbaz said Wednesday morning at Street Fight Summit West in Los Angeles, is laser-focused on providing top-notch location data.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Agency Offering Your Clients Need: Citation Intelligence for AI Search