News and Analysis
5 Gen Z and Millennial Social Shopping Trends for the Holidays
Marketers gearing up for the holiday shopping season will no doubt be looking to court Gen Z and millennials, and much of that courting will take place on social apps. To instruct brands on where and how to speak to their fellow kids, here are five Gen Z and millennial preferences captured by a survey of more than 500 consumers by StitcherAds.
5 Headless Commerce Solutions for Retailers
Headless commerce is one of the latest innovations to hit the retail industry, offering both online and offline retailers the opportunity to decouple the purchasing and payments experience from their websites while also giving shoppers the ability to complete transactions from almost anywhere.
Cidewalk Expands to Bring Mobile Marketing to Local Businesses Overseas
In response to growing demand for digital marketing services outside the U.S., Cidewalk is extending its platform reach to cover all countries. CEO Venkat Kolluri says the decision to expand globally was made in response to the growing demand from businesses for lightweight, easy-to-use digital marketing channels to target consumers online at any location.
Commentary
AR Impacts Local Commerce, Disrupting Home Services and Retail
AR is emerging at a time when the physical retail world is undergoing significant transformation. Things like Amazon Go stores and the counteractive “retail as a service” movement have raised awareness and hunger for retail evolution. So AR’s retail shopping use cases fall on fertile soil.
But retail is just one way that AR intersects with local commerce. AR comes into play in another key local commerce category: home services. Innovators like Streem are bringing remote assistance to traditional service calls (think: busted pipe).
Google Antitrust: Is It Enough for Yelp?
Mihm to Blumenthal: I’m not averse to the idea of the government regulating Google’s practices in Maps or local search, but it feels like rewarding Yelp in particular is not going to bring consumers any particular benefit, nor will it meaningfully benefit small businesses, as Elizabeth Warren seems to indicate is a primary goal of her plan.
If anything, Google has gone out of its way to help small businesses compete in its search results with the introduction of the local pack and the Venice update, whereas small businesses continue to rate Yelp as poorly as any company in tech.
Latest Posts
Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…
Street Culture: A Culture of Growth at PacketZoom
“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.”
LBMA Podcast: Extreme Networks, Facebook, Daimler AG
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: What3Words, Hold app, StubHub goes AR for Super Bowl, Amazon expands DASH, Clear Channel, Reebok “Get’s Pumped”, Acuity partners with Phunware.
Street Fight Daily: Benchmark’s Kalanick Suit Dismissed, IAB Releases Influencer Guidelines
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Benchmark’s Lawsuit Against Former Uber CEO Kalanick Dismissed (TechCrunch) It’s over. Benchmark’s lawsuit against former Uber CEO Travis Kalanick has now been dropped, ending one of the biggest VC-founder disputes in history. Street Culture: A Culture of Growth at PacketZoom (Street Fight) “Introducing [new employees] […]
Choice Hotels Reimagines Room Service with Delivery.com Partnership
A new partnership between Choice Hotels and delivery.com is being seen as a sign of changing times within the hospitality industry. Delivery.com is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations.
How Major Brands Are ‘Gamifying’ the Consumer Buying Experience
Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.
Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…
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