A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Brands Bet on Smarter Ads (MediaPost)
Among Nanigans’ ad clients, the share of total ad spend dedicated to dynamic ads increased by 135% from the fourth quarter of 2016 to the fourth quarter of 2017. The ad software firm found that spending on dynamic ads increased by nearly 300%, year-over-year.
Choice Hotels Reimagines Room Service with Delivery.com Partnership (Street Fight)
A new partnership between Choice Hotels and delivery.com is being seen as a sign of changing times within the hospitality industry. Delivery.com is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations.
The Tricks and Travails of Uber’s Spies (Wired)
Over the past few years, Uber has schemed to boost its self-driving efforts by spying on rivals, poaching staff, and acquiring their software, according to newly released court documents. Though competitor intelligence work is standard among large companies, the details are rarely made public.
Three Candles to Light in Dark Times for Local News and Journalists (Street Fight)
Tom Grubisich: The news about local news hasn’t been good lately. But there have been three recent positive signals helping to balance the scales in the form of a digital newsgathering tool, a new survey about trust, and the survival of an important hyperlocal network in Brooklyn.
After Folding in Print, Self Finds Audience of Over 8 Million on Snapchat (Digiday)
Fitness magazine Self folded its print edition at the end of 2016 as part of a consolidation of Condé Nast’s magazines. But since then, editor-in-chief Carolyn Kylstra has found new life (and younger readers) for the brand on Snapchat.
How Bleacher Report Pivoted from Facebook to Instagram (Recode)
Bleacher Report CEO Dave Finocchio says he’s not worried about Facebook algorithm changes. His 12-year-old sports media company started finding alternatives to the News Feed years ago.
The 3 Trends That Will Take Mobile Ad Creativity Into a New Era (AdWeek)
Doug Manson: After observing hundreds of campaigns and seeing which “big ideas” clients are responding to, here’s where I think the future of mobile creative is heading…
Square Acquires Food-Delivery Company (TechCrunch)
Square has acquired Entrees On-Trays, a 32-year-old restaurant delivery platform. The plan is to expand the footprint of its on-demand food delivery service, Caviar, in the Dallas-Fort Worth, Texas area.
Twitter: The Not-So-Little Engine That … Might? (AdExchanger)
Allison Schiff: Twitter is a company that always seems on the verge of flight. The potential is there, but the question remains: Will the platform ever be able to fulfill it?