News and Analysis
Marketers Struggle to Balance Personalization and Privacy
While consumers are increasingly coming to expect personalization in their inboxes, too much personalization can damage trust and steer customers away. Nobody wants to feel like they’re being watched, but recent surveys show consumers are also growing increasingly frustrated with marketing materials that aren’t targeted enough.
Oomiji Helps Brands “Build Their Own Walled Gardens” of Customer Data
Zero-party data, or information customers willingly provide about themselves, is gaining popularity as a way of amassing customer data at a time when privacy restrictions are making that more difficult. The platform Oomiji is betting on that trend, differentiating itself from other CDPs by helping its clients ask their customers for data (instead of relying on AI to extrapolate limited data to probabilistic segments and preferences).
New Hires: Outbrain, Treasure Data, Razorfish
This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Outbrain, Treasure Data, Razorsfish, and TMB.
Commentary
Communities: The Next Generation of Customer Engagement is Here to Stay
Today, it’s clear that the way businesses are communicating with customers is coming to another inflection point. Not only can end users opt out of messages from brands they don’t want to hear from, but they have become numb to the “spam” they receive on a daily basis. Now, new age technologies have opened up a plethora of avenues for organizations to push messages out to end users, and it begs the question, what can be done to find even more information about your audience?
A new mode of engagement is needed to help supplement customer communication in the next generation, but how will this manifest? My money would be on community.
LBMA Vidcast: PreciseTarget, Pinterest, Amazon Kills Dash Button
On this week’s Location-Based Marketing Association podcast: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.
3 Things You Need to Know about Marketing on Reddit
Reddit refers to itself as the front page of the Internet. It’s a veritable goldmine for a marketer who knows how to leverage it. The trouble is, most don’t. They treat Reddit as no different from Facebook or Twitter. Here’s how to avoid making the same mistake.
Latest Posts
Street Fight Daily: Ad Tech Grows Faster Than Digital Advertising, FTC Investigating Facebook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Money Goes to Ad Tech Than to Actual Media… The FTC Is Officially Investigating Facebook’s Data Practices… Walmart Files Patent for In-Store Drone…
Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem
“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.
What SXSW Foot Traffic Data Means for Location & Event Marketers
Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event.
Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…
Raise Report: Pilot, Airtable, AdStage Secure New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for RapidAPI, Chargebee, Made.com, and TheSkimm.
Openings and New Hires at Mono Solutions and Twitter
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Emerging Insider Communications and MoviePass.
LBMA Podcast: GroundTruth, General Motors, Zara, Ikea
On the show this week: Milestone Pages, GroudTruth, 180byTwo, Tesla’s drive-in, 7-Eleven facial rec., IKEA goes full TaskRabbit, GM launches peer-to-peer sharing, Zara tries AR on.
Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…
Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…
Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases
In surveying more than 4,000 global consumers, Episerver found that although nearly 40% own voice-assisted devices, 60% of those consumers never browse on them, and 66% never make purchases on them.
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