News and Analysis
Adriel Raises $13 Million Series B to Power Multi-Channel Marketing
The all-in-one digital marketing platform Adriel announced this morning that it had raised $13 million in Series B funding to scale its platform into an “end-to-end ad operations system.” Shinhan Venture Investment led the round, which followed a 2019 Series A worth $4 million.
US E-Commerce Brands Need to Localize to Maximize Overseas Opportunities
International ecommerce sales are skyrocketing, but selling abroad means taking on the challenge of catering to consumers with localized preferences. A recent global ecommerce report by payments infrastructure provider PPRO shows many brands are not currently up to the task.
5 Next-Gen RFID Solutions for Omnichannel Retailers
Radio-frequency identification, or RFID, has found new life in the post-pandemic retail space. By attaching small strips of metal that can transmit radio waves with information about any product, retailers are finding that they can accelerate and automate the store checkout process. Unlike barcodes, which must be scanned individually, RFID tags can be scanned together and they hold significantly more information.
Commentary
Immersive Tech’s Next Conquest: Your Car
The real opportunity in VR and connected cars, going back to our primary focus on local commerce, could be to utilize that captive in-car media time with local discovery tools. Ad-supported experiences could be geo-targeted based on where you are or where you’re going. Destination-based discovery tools could be baked in.
Facebook Emerges as Key Tool for Reputation Management
For franchise businesses, specifically, Facebook is critical. The platform has rolled out a significant number of enhancements to help companies manage all facets of their digital reputation. And in the last year, nothing has been quite so impactful to franchise businesses as the rollout of Locations – the company’s local pages feature, which enables a multi-location business to link, and manage, individual franchise pages to the corporate brand page.
In order to leverage the network as a true reputation management tool, franchise brands must get accustomed to the three features outlined in this piece, which can be used to enhance the online reputation of every location and control public perception of your overall brand.
How Technology Companies Can Establish and Benefit from a User-First Culture
As more and more states pass separate privacy regulations into law, we will likely see an increase of noncompliance and fines across the board. Subsequently, we might see more companies begin advocating for the US to develop its own version of GDPR at the federal level in an effort to simplify compliance for companies nationwide.
To stay ahead of the imminent data privacy regulations, companies need to establish a culture of transparency and compliance. Consumers will be more confident in businesses that offer a clear value exchange when asked to share their data, and marketers and publishers will build stronger relationships with users.
Latest Posts
Openings and New Hires at Spectrio, Apple, GroundTruth
Hires and new openings are also popping up at Google, Dropbox, and Factual.
Raise Report: Salesloft, Nift, Intercom Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fastdata.io, Kloudless, Instacart, and Neighbor.
LBMA Podcast: Life360 buys PathSense, Facebook’s AR camera
On the show: MyPark app, Josera campaing, Phoenix Contract + Favendo, eBay’s new AR tool, Shazam teams up with Glenlivet.
Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…
Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’
Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities—as it did for the Lexington (Kentucky) Herald-Leader in Martin County.
Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets
The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.
Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…
An eBook on Google Q&A: Everything You Wanted to Know and More
Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.
How Krave Jerky Used First-Party Location Data to Boost Brand Awareness
Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.
Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem