A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Use of Mobile Payments Up 30% (MediaPost)
Worldwide, a fresh forecast from Juniper Research expects more than 2 million consumers to pay for products and services with a mobile app in 2019 — up nearly 30% from 2017.
Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets (Street Fight)
The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.
Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal (Recode)
People are really unhappy with Facebook and revelations that the company hasn’t been protecting user data the way it should. They just aren’t unhappy enough to actually leave Facebook. At least that’s what CEO Mark Zuckerberg says.
Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’ (Street Fight)
Tom Grubisich: Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities — as it did for the Lexington (Kentucky) Herald-Leader in Martin County.
How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures (AdWeek)
The company is helping its advertisers and agency partners understand just how many people are consuming their commercials across all viewing platforms, linear and digital alike.
What the ‘Pivot to Video’ Looks Like at Condé Nast (NYT)
The company wants to double its current video business. To do so, it will have to move beyond what’s worked in the age of Facebook video, and make something new.
Why Meredith Is Serving Up More Shoppable Content (Digiday)
Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems.
IfOnly, a Marketplace for Experiences, Has New Funding—And a New CEO (TechCrunch)
IfOnly, a San Francisco-based online marketplace that offers more than 3,000 unique experiences to its adventuresome users, has raised $20 million in Series D funding led by MasterCard, which was joined by other strategic investors, including Hyatt Hotels and Sotheby’s.