Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google and Target Offer the First Voice-Activated Coupon on Google Assistant (AdWeek)
Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant.
How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (Street Fight)
Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.
An eBook on Google Q&A: Everything You Wanted to Know and More (Street Fight)
Mike Blumenthal: Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.
Amazon Could Dominate Product Search Ads by 2020 (CNBC)
Amazon’s nascent advertising business could be worth around $20 billion in 2020 as it challenges the likes of Google in search, one analyst told CNBC.
LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future (AdExchanger)
Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago.
Apple Hires AI Exec from Rival Google (WSJ)
Apple Inc. hired a prominent executive from rival Google to lead its artificial-intelligence efforts, an area of growing importance where analysts say the tech giant has lagged rivals in research and recruiting.
Spotify’s Successful First Day on Market Is Good News for the Direct Listing (Recode)
If you were expecting Spotify stock to fluctuate wildly on its first day of trading as it tried to reinvent how companies go public, you were wrong.
Facebook Launches Bulk App Removal Tool to Clean Up Privacy Settings (Verge)
Facebook now lets you bulk remove third-party apps, and any and all posts those apps may have published on your behalf, a welcome privacy change that should make it easier to strip access to your profile from services you no longer use.
GDPR Will Affect Publishers’ Newsletter Habits (Digiday)
Dear American publishers that think they will be fine when the General Data Protection Regulation takes effect next month: Check your email.