How Technology Companies Can Establish and Benefit from a User-First Culture

As more and more states pass separate privacy regulations into law, we will likely see an increase of noncompliance and fines across the board. Subsequently, we might see more companies begin advocating for the US to develop its own version of GDPR at the federal level in an effort to simplify compliance for companies nationwide.

To stay ahead of the imminent data privacy regulations, companies need to establish a culture of transparency and compliance. Consumers will be more confident in businesses that offer a clear value exchange when asked to share their data, and marketers and publishers will build stronger relationships with users.