News and Analysis
Reveal Mobile Launches OOH Measurement Platform
The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform this morning. The platform delivers insights for “traditional, digital, place-based, programmatic, and moving OOH ad campaigns,” according to the company.
GumGum Partners with Xandr on Transparent Ad Solution
With growing demand for cookieless targeting solutions, the contextual-first global digital advertising platform GumGum announced a partnership with Xandr on an accredited cookieless solution for advertisers. Xandr now becomes the first major DSP to offer GumGum’s contextual intelligence technology, Verity, to allow brands to ensure their ads are placed in contextually relevant environments.
How Local Human-Driven Outreach is Helping Multi-Location Restaurants Grow Sales
Seeing first-hand the challenges that restaurants are facing as the founder and CEO of the digital marketing startup Field Day, Alex Nocifera recently rolled out a local subscription service that uses human-to-human connections to help restaurant brands manage local sales opportunities for catering. The program is primarily aimed at local franchise operators, offering last-mile marketing outreach to drive demand.
Commentary
The Art of Making a Retail Holiday
From Black Friday and Cyber Monday to back-to-school sales, retail holidays may be arbitrary, but they have become a core component of successful sales and marketing strategies. As a result of their success, these holidays are becoming expected, fixtures of the retail industry embedded in its collective psyche. Companies must innovate to keep them fresh. Brands need to monitor competitors to see what works and what doesn’t work and tweak their strategies appropriately.
Data on successful “holiday” campaigns reveal how to make the most of holidays, whether long-established or freshly innovated.
Facebook, Free Speech, and the Responsibility of Power
The many arguments adduced to spare Facebook the responsibility of monitoring its content, of removing content that leads to physical violence all the way down to false political advertising, fail because they are based on under-developed understandings of responsibility itself. To argue that Facebook should be spared almost all regulatory expectations because it is a technology like the telephone rather than a media site like the New York Times or that Facebook should not be entrusted with taking down false advertising or striking down violent speech because those are tasks best left to the government is a failure of imagination and a failure to imagine what (civic) responsibility entails. As the word suggests (respons-ibility), the responsibility of any company or person who provides the possibility of speech, who can take it away from any given user and makes billions in profits off it, is to answer for and consider the admittedly unpredictable and deeply complex ramifications of the speech spoken under the company’s or person’s auspices.
Consumerizing AI to Drive Stickiness and Usability
Organizations investing billions in enterprise software realized the obvious: that easier-to-use technology was not only more scalable internally, but that it delivered better ROI. Accessible platforms could be optimized faster and were “stickier” across teams. This gave way to the consumerization movement in IT and enterprise.
As we head into 2019, the enterprise’s consumerization is well established. Yet when it comes to AI, which will see over $235 billion in investment by 2025, this idea of consumer-like UI has largely fallen by the wayside.
That has to change.
Latest Posts
Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…
As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services
By offering meal kit services within their stores, brick-and-mortar chains are disrupting the traditional supermarket model and giving themselves a better chance at competing with giants like Amazon.
Listen Up! Voice Makes Itself Heard in Delivery of Local News
“Voice is still in its early innings, but Edison Research data on smart speakers shows that the top things people are calling for is news. That’s enough for me to know that the time to get moving on this is right now,” says Amplifi Media CEO Steve Goldstein.
Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…
Placed Expands Attribution Solution to Measure TV-Driven Offline Visits
Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes.
Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation
A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”
Street Fight Daily: Google Helps Brands Close Path to Purchase, Placed Expands to TV
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gives Brands Ads, Data to Compete on Price, Local Inventory… Facebook Will Ban Sellers of Shoddy Products… How Viacom Uses AI to Predict the Success of Its Social Campaigns…
Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search
Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.
Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene
What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple).
Sponsored Content: dataPlor on Breaking the Local Business Data Barrier in Emerging Markets
Businesses in the twenty-first century still struggle with a major gap in access to local data in emerging markets. Meet dataPlor, the data intelligence startup tackling the problem head on.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature