Street Fight Daily: Google Helps Brands Close Path to Purchase, Placed Expands to TV
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google Gives Brands Ads, Data to Compete on Price, Local Inventory (MediaPost)
The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification they want.
Placed Expands Attribution Solution to Measure TV-Driven Offline Visits (Street Fight)
Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes.
Facebook Will Ban Sellers of Shoddy Products (WSJ)
Facebook said it will crack down on e-commerce businesses that flood users’ feeds with ads for products that are unsatisfactory or don’t arrive on time.
Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation (Street Fight)
A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”
How Viacom Uses AI to Predict the Success of Its Social Campaigns (Digiday)
Over the past year, a seven-person data science team in Viacom’s ad sales group has been building a pipeline to collect near-real time information about how its social media posts perform.
Brand Privacy: Who’s Knocking Off Your Customer Data? (AdExchanger)
Mark Shedletsky: A gaggle of third parties accesses and uses data collected by brands on their customers without permission. Data companies gain access to publisher and brand audiences through mobile analytics SDKs, social media scraping, programmatic ad serving, and more.
AT&T Can Buy Time Warner, and Everyone Else Can Buy Everything Else (Recode)
The AT&T decision clears the way for other “vertical” mergers, which means other people who control distribution—cable guys, telco guys, tech guys—can buy content guys.
Macy’s Acquires Minority Stake in Tech Retailer b8ta (TechCrunch)
Macy’s has acquired a minority stake in b8ta and will use the startup to enhance The Market, an experiential-based retail concept at Macy’s. By partnering with b8ta, Macy’s envisions being able to scale its Market concept faster.