News and Analysis
Wyng Partnership Enables Personalization with Zero-Party Data
The zero-party data platform Wyng has found a strategic partner to bring its real-time data connector to life. The company recently announced a deal with Qualtrics, an experience management firm, and the release of Wyng Connector for Qualtrics, a real-time data connector available in the Qualtrics XM Marketplace.
Does a Bipartisan Bill Threaten the Autonomy of Local Platforms?
The push to regulate big tech is not new. In fact, a bill similar to the American Innovation and Choice Online Act was introduced by the House of Representatives last year, only to be relegated to the legislative back burner. So far, no meaningful legislation has made its way into law, but each new effort in that direction reawakens the possibility that companies like Google will eventually need to modify their practices to remove bias towards themselves.
Commentary
Consumerizing AI to Drive Stickiness and Usability
Organizations investing billions in enterprise software realized the obvious: that easier-to-use technology was not only more scalable internally, but that it delivered better ROI. Accessible platforms could be optimized faster and were “stickier” across teams. This gave way to the consumerization movement in IT and enterprise.
As we head into 2019, the enterprise’s consumerization is well established. Yet when it comes to AI, which will see over $235 billion in investment by 2025, this idea of consumer-like UI has largely fallen by the wayside.
That has to change.
3 Challenges Keeping Chief Growth Officers Up at Night
The role of the Chief Growth Officer is challenging enough without digital ad budgets getting upended. But that’s exactly what’s happening. Thanks to radical changes made by the three largest U.S. online ad platforms, the digital advertising ecosystem is undergoing a transformation, and it is forcing Chief Growth Officers to reconsider their marketing strategies. Here are three challenges keeping Chief Growth Officers up at night—and a straightforward solution for getting more sleep.
5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program
The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Those consumers most likely to own a smartphone fall into the sweet spot of retail marketing demographics—those ages 18-29 (96%) and those ages 30-49 (92%), according to Pew Research. Retailers are realizing that mobile coupon marketing is the best way to get special offers in the hands of consumers.
Retailers that take advantage of the power of mobile marketing when combined with coupons have a new and effective means of driving foot traffic and purchases. Here we offer a look at five mobile coupon marketing strategies.
Latest Posts
Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search
Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.
Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene
What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple).
Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…
Street Culture: Pointy’s Collaborative Culture Grows Without Written Values
In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.
Street Fight Daily: Buyers Lag on Mobile Programmatic, The Turn to Video Goes Multichannel
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… When It Comes to Mobile Programmatic, Buyers Are Behind… B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers… A Year After Amazon Devoured Whole Foods, Rivals Pursue Countermoves…
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