Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Enters Deal with Carrefour to Sell Food Online in France (Bloomberg)
Google entered a deal with Carrefour SA to sell groceries online in France in what the retailer said was the first time fresh food will be marketed through the Internet giant’s platforms.

Snap Expands Commerce for Brands Within Stories (Digiday)
The question is: Does anyone actually want to buy tickets — or anything, really — via Snapchat? Apparently, yes. Tom Penn, LAFC president and co-owner, emailed that the team sold out of the limited number of tickets it offered.

Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search (Street Fight)
Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel — YouTube/Google Display — by more than 10 percentage points.

Sponsored Content: dataPlor on Breaking the Local Business Data Barrier in Emerging Markets (Street Fight)
Businesses in the twenty-first century still struggle with a major gap in access to local data in emerging markets. Meet dataPlor, the data intelligence startup tackling the problem head on.

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene (Street Fight)
What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple). 

Yieldmo Helps Advertisers Tap Into Engagement Data (AdExchanger)
Yieldmo has its eye on your thumb. On Monday, the platform and a small group of select partners finally entered a closed beta period that will last two to four months.

TripAdvisor: Accurate Online Reviews Predict Future Behavior (MediaPost)
Location information generated from opt-in data can provide hotels, restaurants, gas stations and any other physical locations with a ton of resources to target existing and prospective customers. The data not only forecasts future searches, but predicts behaviors and motivations.

The Net Neutrality Repeal Is Official. Here’s How It Could Affect You (NYT)
It’s official. The Federal Communications Commission’s repeal of net neutrality rules, which had required internet service providers to offer equal access to all web content, took effect on Monday.

Facebook Launches Memories, a New Home for Reminiscing (TechCrunch)
The page is essentially an expanded collection of familiar Facebook features, like “On This Day,” which lets you look back on this date last year and the years prior, as well as other memory recaps and memories you’ve shared with friends.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]