News and Analysis
OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’
Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.
InfoSum Launches Platform Sigma
The data collaboration company InfoSum launched Platform Sigma last week to expand its ability to help clients navigate privacy-safe first-party data sharing and activation.
GumGum and JW Player Partner to Bring Contextual Targeting and Viewability to Video
A new partnership between the digital advertising platform GumGum and JW Player, a video platform for broadcasters and publishers, could be a game changer for brands and agencies looking for deeper insights in video environments.
Commentary
LBMA Presents Location Weekly: Placer.ai Raises $12M; X-Mode Acquires Assets of Location Sciences
On this edition of Location Weekly from the Location-Based Marketing Association: X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M, Stasher getting $2.5M to help travelers stow their luggage, MGI acquiring Verve, Kroger launching a new lab on digital grocery innovation, and H&M launching pay later with Klarna in the US.
Capitalizing on the Big Game Buzz on a Shoestring Budget
Iconic moments in Super Bowl history like Oreo’s ‘Dunk in the Dark’ Tweet prove that ads are no longer the only path for creating noise. Smart businesses can capitalize on the game with strategic social content but should not over-rely on it. Instagram and Facebook are notorious for outages during big moments such as Thanksgiving Day in 2019. Twitter has also experienced its fair share of downtime, with outages across platforms lasting as long as 24 hours.
Instead of zeroing in exclusively on social channels, why not deliver a one-two punch by also serving up relevant content on your business’ blog and website? Here are a few tips to maximize content across marketing channels.
Turn Your Side Hustle into a Booming Startup
Finding success in a side hustle is exciting, and turning it into a profitable startup is even more so. You’ll hit a few roadblocks when starting out — everyone does! Figuring out where to target your audience and recognizing the appropriate time to hire help are crucial to overcoming them.
Though you may see burnout as an inevitable side effect to side hustling, it doesn’t have to be. Protect your energy and maintain perspective on the overarching goals you want to accomplish. It may require more than a typical nine-to-five, but entrepreneurs who remain digitally active and seek inspiration and support from their industry peers will find a rewarding career.
Latest Posts
Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads
Google and Facebook have dominated digital advertising in this decade. But now, two-year-old Nucleus Marketing Solutions says it has the throw weight to tip the balance against the big search and social platforms.
Heard on the Street, Episode 12: How Important Are Online Reviews?
Considering the level of influence that online reviews can have on any given business, it’s become increasingly important to optimize them in various ways. How is that done? There are lots of tactical ins and outs we highlight on this episode of the Heard on the Street Podcast.
Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy
By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.
Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…
Annie Selke Uses Offline Tactics to Drive Online Buyers
The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s other tools.
Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…
TripAdvisor Wants to Become Your Social Media Network for Travel
What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.
Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps
Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.
GetFiveStars Expands Its Capabilities, Rebrands as GatherUp
GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.
Street Fight Daily: What Ad Tech Consolidation May Look Like, GetFiveStars Rebrands as GatherUp
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… What Ad Tech Consolidation Will Look Like… GetFiveStars Expands Its Capabilities, Rebrands as GatherUp… Mary Meeker Is Leaving Kleiner Perkins…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature