News and Analysis
Consumers Seek Brands with Authenticity, Aligned Values
Focusing on selling to customers, rather than serving them holistically, is a trap that many multi-location brands have fallen into while they struggle to find the right balance between promotionally-driven and content-driven engagement.
How Colors Affect Social Ad Performance
Marketers obsess over channel allocation and messaging. But sometimes, an ad’s effectiveness can come down to a factor seemingly as simple as color.
New Hires at tvScientific, Emodo, and Impact.com
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at tvScientific, Emodo, and impact.com.
Commentary
Protecting People, Not Just Data: What Consumers Trust by Industry Suggests About Privacy
Market research firms ranked second only to financial institutions on our trust index, with 52.7% confirming their trust in market research firms to protect their data, and 8.8% noting a strong trust in the same. Indeed, even though people arguably share similarly sensitive information on both social media sites and with researchers, they are 1.6 times more likely to trust researchers than social platforms.
Why is this? It’s because it is the duty and responsibility of market researchers to foster a relationship of trust by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation — and it is because that mission is continuously reinforced and communicated.
Don’t Fix What’s Broken. Reinvent the Wheel with a Unified Measurement Framework
By facing the harsh truth that we need to lean into disruption – instead of patching up past approaches or creating inadequate work-arounds – our industry will build something better that helps us increase value in our marketing spend. Shifting to CMM would provide a framework to address the full business (not just marketing) needs, and help us all be ready to adapt through data-driven decision making. And when you can adapt, you can build competitive advantage, evolve, and thrive.
E-Commerce Trends to Watch This Year
The answer to solving the personalization dilemma lies in data. Retailers that are able to both harness and analyze data will be able to make the calculated decisions to improve their customer experience and give shoppers the personalized process they desire. However, only 27% of global retail and wholesale purchase influencers say that improving the use of data insights is currently a top priority. Artificial intelligence and machine learning tools can help dissect the data retailers receive, but it starts with the desire and capability of getting smarter about customer experience.
Latest Posts
Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…
Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers
Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.
Is Google Playing the Long Game with SMB Websites?
“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.
Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…
Street Fight Daily: Facebook to Cut Off Third-Party Data Oct 1, Amazon Wants to Monopolize the Smart Home
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Ad Buyers Prepare for Headaches as Facebook Cuts Off Third-Party Data… Report: Voice Tech Not Meeting Consumer Expectations… Amazon Announces Slew of Voice-Activated Products, Leading the Way on Voice…
LBMA Podcast: Dirty Lemon, HYP3R, Amazon
On this week’s edition of the LBMA podcast: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.
Report: Voice Tech Not Meeting Consumer Expectations
“When looking at this data, it’s clear that enterprises simply don’t understand consumer expectations when it comes to voice, or how frequently they’re already relying on the technology to make their everyday lives better,” explains Matt Chotin, senior director, technical evangelism at AppDynamics.
Raise Report: HYP3R, Postmates, Singular Secure Fresh Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for GitLab, Tamr, Wove, and Leena AI.
Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…
ThriveHive Launches Solution to Audit Google My Business Profiles
The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature