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Mobile Madness: Roundup on Marketing Best Practices

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Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.

Redefining Mobility Data in a Privacy-First Era

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Mixing engagement data with app ownership, brand marketers are redefining the term mobility data for a new era and discovering better ways to overcome the data collection obstacles created by privacy regulations.

How Brick-and-Mortar Stores Are Transforming for an Omnichannel Era

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I connected with Nikki Baird, VP of strategy at Aptos Retail, to discuss how retailers can succeed in the era of omnichannel shopping.

Commentary

3 Data Trends to Watch in 2020

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Data-driven marketing investments are growing rapidly. In the US, data spend grew almost $3 billion in the last year. Not surprisingly, the number of data-related challenges has increased as well. 2019 saw privacy regulations usher in broad changes across the ecosystem, causing widespread concerns around the future of data-driven targeting. 

Ahead of the new year, we identified three key trends to look out for. These trends — as well as some proactive steps companies can take today — will set up data partners for success in 2020 and beyond. 

The Future of Work Is Not That Far Away

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If you read through the litany of commentators who wax extemporaneously about what workplaces will be like in years to come, you hear about things like “open concepts” and “remote workers.”  You also hear a lot about creating effective workplace culture and crafting maximized organizational structures. And of course, you hear a lot about the benefits of AI.  These are buzzwords, and if I had a nickel for every buzzword that gets thrown at me on a daily basis, I would have retired many years ago. That said, if you peel away the buzzwords, you uncover some truly impactful trends that are driving the workplace of the future.

LBMA Presents Location Weekly: Bandit’s Mobile Ordering and AR Visualization at the NYT

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In this week’s episode, Asif and Aubriana discuss the New York Times’ location-based air pollution AR visualization, Bandit taking them to mobile order ahead only for coffee, Dentsu Aegis Network India launching hyperlocal insights tools for OOH, Mood Media combining divisions to create Technomedia, Chick-fil-A wanting people to spend time together this holiday season, and the Salvation Army unveiling donations via Apple Pay & Google Pay.

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Square Announces SDK, Opening Its Platform Directly to Developers for First Time

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Recognizing and looking to capitalize on the fact that some businesses may have needs its own software does not exhaust, Square announced on Thursday the release of the Square Reader SDK, which will allow developers serving brands and SMBs around the world to redesign the check-out experience in exactly the right way for their specific businesses.

Prime Day Powers Industry-Wide Boost in Mobile App Downloads for Retailers

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Amazon’s mid-July Prime Day powered not only sales at local businesses and direct purchases on Amazon’s rival retailer sites but also spikes in mobile app downloads for those retailers, according to data released today by mobile app marketing company Liftoff.

After Downgrading Publishers, Facebook Explores New Ways to Boost Them

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We all remember the seemingly apocalyptic early 2018 announcement that Facebook would downgrade publishers in favor of foregrounding posts from users’ family and friends. Less discussed are the various changes Facebook has made since that announcement to give publishers on its platform a fighting chance.

Stronger Bklyner Helps Keep ‘News Desert’ at Bay in NYC’s Biggest Borough

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In this Q&A, Liena Zagare tells how Bklyner came back from the abyss this year and why, after flipping her business model to rely on her readers for revenue, she’s confident the digital pure-play she founded and edits will stay strong and help maintain Brooklyn as a news oasis.

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

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In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.

Street Fight Daily: Facebook Updates Ad Measurement Practices, Mobile Audiences Skyrocket

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook Updates Its Ad Measurement Arsenal With New and Revised Video Metrics… Mobile Audiences Soar as Advertisers Struggle to Keep Up… With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations…

If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?

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If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?

SendtoNews Aims to Guarantee Brand Safety for Advertisers

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Publishers like Facebook and YouTube often cause consternation for advertisers over brand safety. Content delivery and advertising company SendtoNews promises to change that state of affairs with its service. “We’re completely brand safe,” said CEO Matthew Watson.

Location Targeting is Nothing Without the Facts to Back it Up

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Doing location targeting right is no simple matter, and common claims about it require further scrutiny. Accuracy of a location through parcel targeting, a rapid refresh audience strategy, and reaching the right people at scale through IP and cross-device targeting will make a major difference in location-based campaign outcomes.

Street Fight Daily: Fact Checking Some Location Targeting Claims, Amazon Go Officially Has Competition

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TODAY IN LOCAL & DIGITAL MARKETING… Location Targeting is Nothing Without the Facts to Back it Up… Standard Cognition Is First Amazon Go Rival to Unveil Deal with Stores… SendtoNews Aims to Guarantee Brand Safety for Advertisers…