TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Instagram Prototypes Handing Your Location History to Facebook (TechCrunch)
Your exact GPS coordinates collected by Instagram, even when you’re not using the app, would help Facebook to target you with ads and recommend you relevant content. The geo-tagged data would appear to users in their Facebook Profile’s Activity Log.
Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work (Street Fight)
“The way we see it is, you can break your life up into four pieces,” says CEO Brendan King. “Family, sleep, tasks, and work. If I want my employees to focus on work, I don’t want to take away from their time with their families or from their sleep, but I would like to take away some of those tasks.
Six-Second Ads: It’s All About Context (MediaPost)
Six-second ads have become commonplace in digital video advertising, securing prime placements on social networks like Facebook and Snapchat, video services like YouTube, and even on traditional linear television.
Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.
LBMA Podcast: Placed & Adobe, Perry Ellis & Amazon, Foursquare (Street Fight)
On this week’s episode of the Location-Based Marketing Association podcast: Innovative Foto, Airport Sherpa, Alaska Airlines goes VR, Cargo raises $22M, Foursquare for Good, Placed teams up with Adobe, Perry Ellis’s Alexa skills.
Mainstream Ads Are Still Showing up on Polarizing and Misleading Sites (Washington Post)
Jihadi rapists. Muslim invaders. Faked mass shootings. Pizzagate. Somebody browsing highly partisan websites in recent weeks could have seen articles about all of these subjects—and on the same pages seen cheerful green ads for the Girl Scouts, bearing the slogan “Helping Girls Change the World!”
Secret Amazon Brands Quietly Take Over Amazon.com (Quartz)
Amazon’s private label business is booming, on pace to generate $7.5 billion this year and $25 billion by 2022, according to estimates from investment firm SunTrust Robinson Humphrey.
Advertisers See Google’s New DoubleClick ID Rules Cementing Its Dominance (Digiday)
Four months after Google blocked advertisers using its DoubleClick IDs to support their measurement and attribution in Europe, and it’s clear to some advertisers that the replacement isn’t ready.
Can Publishers Survive in a Fully Deterministic Opt-In World? (AdExchanger)
Ameet Shah: Can publishers survive in a future model where all data used across all global media channels may be completely deterministic and gathered solely via opted-in users?