News and Analysis
5 Retailers Using Live Shopping to Boost Back-to-School Sales
Meta will reportedly shut down its live shopping feature on Facebook in October, but that doesn’t mean the concept of live shopping is dead. Across the retail marketing space, multi-location retailers are investing in live-stream content as a way to leverage the popularity of social media and engage with Gen Z consumers this back-to-school shopping season.
Nestle Uses DISQO’s Consumer Data to Fill the Cookie’s Gaps
With the third-party cookie going away on Chrome (eventually) and mobile identifiers losing scale, marketers are seeking new measurement tools. The customer intelligence platform DISQO is stepping in with a new product called Outcomes Lift.
5 Ad Automation Platforms for Agencies
As interest in advertising automation platforms continues to grow throughout the agency space, we’ve put together a list of five ad automation platforms that agencies can use right now.
Commentary
Location Weekly: Google Maps Update; NextNav’s $120M Round for Geolocation Services
The Location-Based Marketing Association covers Home Depot piloting kiosks from Slyce to locate products in store, Google updating Maps with tips, transit, and AR, Air Canada enabling customers to use PayPal, NextNav raising $120M for 3D geolocation services in U.S., Korea’s Lotte going hi-tech to steal customers from e-commerce, and India’s NavIC possibly one day replacing GPS.
“Alexa, Order Pizza!” How Voice Ordering Will Impact Restaurants
The numbers suggest consumers might be ready to start ordering food and beverages via voice, and voice shopping via at-home smart speakers is projected to reach $40 million in revenue by 2022. In 2020, we’ll see consumers leveraging this technology at a growing rate. In advance of this increase in adoption, restaurants will need to ensure they will be compatible with connected consumer devices.
In order to keep up with the likes of Dunkin’, Denny’s and Domino’s, restaurants of all sizes need to optimize their tech stacks and diversify their strategies.
The Risks and Rewards of Today’s Data Privacy Landscape
With media outlets like The New York Times working to educate consumers and legislators striving to protect consumers’ rights with the introduction of CCPA and GDPR, awareness of the possible costs of these privacy trade-offs is growing, and it’s in everyone’s best interest to understand the changing privacy landscape.
That’s why we commissioned a new Privacy Report from Wakefield Research, asking both consumers and marketers about how they feel about the risks and rewards of data practices today.
Latest Posts
Amazon Furthers Embrace of SMBs with Storefronts
What Amazon has done is create a channel for the entrepreneurial impulse of small business owners that would appear to sidestep local commerce completely. But has local really been removed from the equation?
How Dallas Morning News Tunes Its Ear to Connect With Its Diverse Audiences
“I’m not saying that an audience-first culture didn’t exist at the newspaper, say, 75 years ago. But how do we reach today’s audience? It’s not enough to put all the news that we decided is important on the front page and expect everyone to read that as part of their shared experience,” says Nicole Stockdale, director of digital strategy at the Dallas Morning News.
Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…
Heard on The Street, Episode 13: Location Intelligence and Brewing Beer With Harry Dewhirst
Harry Dewhirst may be the real-life version of Dos Equis’ “Most Interesting Man In the World.” President of location intelligence company Blis, he holds no permanent residence, dynamically bouncing among Airbnbs and hotels, including the undisclosed location in Singapore where we reached him for the latest episode of Heard on the Street.
Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…
Behind Applift’s Rebrand, a Shift Toward Engagement
It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.
Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.
Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…
Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks
Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $5,000.
Now That We’ve Improved Media Transparency, Let’s Do the Same With Data
In order to be effective, marketers need to know how various segment options stack up and measure up in terms of accuracy. Just like with increasing viewability, the first step toward a fix in data quality is realizing and acknowledging the problem.
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