News and Analysis
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.
Commentary
Protecting People, Not Just Data: What Consumers Trust by Industry Suggests About Privacy
Market research firms ranked second only to financial institutions on our trust index, with 52.7% confirming their trust in market research firms to protect their data, and 8.8% noting a strong trust in the same. Indeed, even though people arguably share similarly sensitive information on both social media sites and with researchers, they are 1.6 times more likely to trust researchers than social platforms.
Why is this? It’s because it is the duty and responsibility of market researchers to foster a relationship of trust by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation — and it is because that mission is continuously reinforced and communicated.
Don’t Fix What’s Broken. Reinvent the Wheel with a Unified Measurement Framework
By facing the harsh truth that we need to lean into disruption – instead of patching up past approaches or creating inadequate work-arounds – our industry will build something better that helps us increase value in our marketing spend. Shifting to CMM would provide a framework to address the full business (not just marketing) needs, and help us all be ready to adapt through data-driven decision making. And when you can adapt, you can build competitive advantage, evolve, and thrive.
E-Commerce Trends to Watch This Year
The answer to solving the personalization dilemma lies in data. Retailers that are able to both harness and analyze data will be able to make the calculated decisions to improve their customer experience and give shoppers the personalized process they desire. However, only 27% of global retail and wholesale purchase influencers say that improving the use of data insights is currently a top priority. Artificial intelligence and machine learning tools can help dissect the data retailers receive, but it starts with the desire and capability of getting smarter about customer experience.
Latest Posts
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
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