News and Analysis
How to Pick the “Right” Retail Media: A Perspective from Skai
Nich Weinheimer is the EVP of Strategy at Skai, an omnichannel advertising platform focused on walled garden media. These networks (walled garden media) are their own ecosystem and keep their customer data close. As reported recently, major MULO (multi-location) retailers are taking a page from the Google and Amazon playbook and developing their own advertising ecosystems. […]
Placer.ai and TapClicks Partner for Deeper Marketing Analytics
Placer.ai, the leader in location analytics, and TapClicks, the leading provider of Smart Marketing solutions, have partnered to integrate real-time foot traffic data into TapClicks’ omni-channel reporting platform. This collaboration advances the ability for marketers to gain deeper insights into consumer behavior and thereby more conclusively prove the effectiveness of marketing campaigns. In conversation with […]
RM + AI = $$ (Retail Media Gets Smarter)
RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]
Commentary
In the Age of AI, 3 Must-Have Skills for Digital Marketers
Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]
From Google to Social to Generative AI: The Evolution of Search Journeys
Remember when search ads were just a bunch of blue links? Believe it or not, that wasn’t that long ago – when a mention of search conjured a near-identical image in everyone’s minds. If you asked 100 people to describe their search journeys today, you might get 100 different answers. Those answers would almost certainly […]
Impossible? How to Actually Get a Return on Your Technology Investments
Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions. However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because […]
Latest Posts
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried and true veteran in […]
Using Low-risk, High-reward Enterprise GenAI for Marketing
There is a dizzying array of new generative AI solutions promising to optimize customer journeys and experiences. So it’s no surprise many digital marketers are ready to go all-in with the technology. In fact, 63% of marketing leaders plan to invest in Enterprise GenAI tools over the next two years. But taking a frenzied leap […]
Digital Advertisers Suit-Up for the Big Game
Is Super Bowl LVIII in Las Vegas REALLY almost here? Yep. On February 11th, teams (and the digital advertisers that leverage the game) will run onto the field and play to win. As we know, Super Bowl advertising has transformed from the early days of big 60-second TV spots to fully integrated campaigns that are […]
4 Bites of the CosMc’s Launch
Trade and consumer media was buzzing last week with news of the new brand launched by 68-year-old McDonald’s. This new beverage brand, CosMc’s, (that also serves a limited food menu) declares on its website: “At CosMc’s, you’ll find exactly what you need to take you to your happy place. And you’ll feel rejuvenated by more […]
Achieving MULO Marketing Success With Contextual Advertising
Not only can multi-location marketing be effective for businesses that have multiple brick-and-mortar locations, but it can also be an effective way to reach a larger audience and build brand awareness in the radius of store or shop locations. When using multi-location marketing, it is important to consider the different needs of each location, however, […]
Retail 2024: What’s Hot?
It’s that time of year. The predictions for the next 365 days have started popping up throughout business and consumer media. But what about retail? We’ve seen some major retailers file for bankruptcy this year. Many of them have been covered in the BOOM & BUST series in Street Fight and we’ll continue to analyze these […]
Perion Network Completes Strategic Acquisition of Hivestack, Elevating DOOH
Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]
BOOM: PERi-PERi
Although burgers and pizza remain mainstays of the multi-location (MULO) ecosystem and the fast food chicken market is estimated at more than $59B, new cuisines and variations are coming to the fast casual world. Nando’s PERi-PERi chicken is now a popular alternative. The first Nando’s PERi-PERi opened its doors in 1987 in Johannesburg, South Africa, […]
Broadsign Enters Partnership with Zitcha
Broadsign, a SaaS digital marketing platform, works with retailers globally to plan and deliver content across in-store display screens, including for stores like Auchan, Ahold Delhaize, Coles, and Woolworths. Now, it’s taking its capabilities a step further by entering into a partnership with Zitcha By partnering with Zitcha, a retail media platform, Broadsign will help […]
The Gift of Attention: Mobile Gaming Influence on Holiday Advertising
If advertisers looked inside their ad budget stockings this holiday season, they’d find that Santa left a prime opportunity to capture the attention of their target audiences through mobile gaming. US consumers spend more daily time on mobile games (28 minutes) than any major social network. Overall, people spend about 11% of their mobile time […]
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