Keen Partners with TapClicks to Simplify Data Collection for Marketers
Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process.
Addressing a Common Challenge for Marketers
For years, marketers have struggled with gathering, formatting, and uploading data into marketing mix modeling platforms. This has been a time-consuming and resource-heavy process, particularly for smaller brands that may lack the necessary resources. The partnership between Keen Decision Systems and TapClicks is designed to address these challenges by integrating TapClicks’ TapData product with Keen’s platform.
Bradley Keefer, Chief Revenue Officer of Keen Decision Systems, explained to Street Fight, “The level of data that marketers have access to today is both a blessing and a curse. For smaller organizations, sifting through datasets to find what they need is a time-consuming process. By partnering with TapClicks, we’re hoping to help our clients more easily access the relevant data they need to make smart decisions while empowering their teams to free up time and resources for other marketing efforts.”
The Power of Predictive Analytics
Keen is known for its decision optimization engine, which uses predictive analytics and AI to help marketers make data-driven decisions. By integrating TapClicks’ TapData with Keen’s marketing mix models, brands can consolidate, refine, and use their data to improve marketing performance. In addition, Keen can push marketing mix results back into TapClicks for automated buying processes, simplifying the entire marketing workflow.
Babak Hedayati, CEO and founder of TapClicks, stressed the importance of speed in marketing:
“Speed is the name of the game for marketers today, so they need tools that help them make actionable decisions. This partnership ensures that marketers can extract the data they need and use it in their marketing mix models in a cost-efficient way.”
Real Results for Brands
The benefits of this integration are already being seen by brands like Beekeeper’s Naturals. Lindsey Shedd, Senior Director of eCommerce and Growth at Beekeepers, shared how this partnership has transformed their operations: “The Keen and TapClicks integration has helped the Beekeeper’s Naturals team streamline our data collection process, ensuring accuracy while saving time to allow the team to focus on actioning the data. This has provided deeper insights into marketing performance and led to material shifts in our strategy.”
