Placer.ai and TapClicks Partner for Deeper Marketing Analytics
Placer.ai, the leader in location analytics, and TapClicks, the leading provider of Smart Marketing solutions, have partnered to integrate real-time foot traffic data into TapClicks’ omni-channel reporting platform. This collaboration advances the ability for marketers to gain deeper insights into consumer behavior and thereby more conclusively prove the effectiveness of marketing campaigns.
In conversation with Street Fight, Dan Hight VP of Advertising and Media Partnerships at Placer.ai , elaborated on the advantages of this integration: “Leveraging Placer with TapClicks empowers agencies to elevate their advertising strategies by providing unparalleled insights into consumer behavior. This integration enables more precise targeting, effective campaign optimization, more holistic measurement solution, and ultimately drives superior marketing outcomes.”
By integrating Placer.ai’s foot traffic data into TapClicks’ reporting platform, this partnership allows marketers to gain a deeper understanding of the offline impact of their online marketing efforts. The platform is already known for its capability to integrate and visualize data from various sources, thus providing a detailed, omni-channel perspective on marketing efforts. This collaboration should be beneficial for the numerous agencies looking to bridge the gap between digital and physical consumer behaviors.
Why foot traffic? Foot traffic is a critical metric for understanding consumer behavior in the physical world. By analyzing patterns of where potential customers go, businesses can gain valuable insights to optimize their strategies and improve outcomes. The importance of such data has only grown as location intelligence capabilities have become more sophisticated and integral to marketing success.
Brendan Jacobson, SVP of Partnerships and Business Development at TapClicks, discussed the synergy between the two companies: “TapClicks has roots in hyperlocal markets. TapClicks Smart Marketing platform and Placer.ai’s accurate, real-time visitation data is a perfect match for agencies to understand consumer behavior and enable hyperlocal businesses with actionable insights at the street level.”
The partnership between Placer.ai and TapClicks combines real-time foot traffic data with comprehensive omni-channel reporting. This collaboration offers marketers a powerful tool to measure and optimize their strategies with a new level of accuracy. As the landscape of consumer behavior continues to evolve, partnerships like this will become continue to become important for marketers aiming to stay ahead in an increasingly competitive market.
