News and Analysis
Head of the Class — Back-to-School Marketing Language Trends
Very few seasons connote change the way the back-to-school season does. Even for those of us who are no longer in school, the shorter days and cooler mornings mean that a new school year (and, by default, autumn, if you live somewhere lucky enough to experience it) is soon upon us. And every time summer […]
Brand Halloween Holiday Creep 2023
Before you could even put away your beach chair and utter “Pumpkin Spice,” Halloween accessories, boxes of tinsel, faux trees, and December lights began thier holiday creep and began to appear on store shelves. MULO (multi-location) retailers have changed the traditional sales cycle and accelerated the holiday shopping schedule. Halloween 2023 began in July, as […]
Grocers Navigate the Shift from E-commerce to In-Store
More than half of e-commerce grocery customers have left the channel since last year. Where have they gone, and what can grocers do to bring them back? That’s the question many supermarket chains and retail marketers are trying to answer. According to new data from SymphonyAI Retail CPG, 52% of e-commerce grocery customers have left […]
Commentary
What Brands Can Do When the Cookie Crumbles
As third-party cookies are phased out, brands will have to stay nimble to weather the transition successfully. It’s a good idea to shift focus to contextual marketing and build up first-party data now. Keep an eye on better alternatives like Unified ID 2.0, and watch how agencies are adapting. That way, you’ll be ready when the cookie crumbles.
Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers
Rather than fear upcoming changes, marketers should welcome the steps being taken to safeguard consumer data privacy and recognize the opportunity to leverage the massively rich, privacy-compliant consumer data sets that are still available to them.
Using Business Insights to Complement Automation and Optimize Search Strategy
With automation leveling the playing field, marketers need to find new ways to use their proprietary business intelligence to keep an edge over their competitors in search. Marketers can add immense value to automation, maximizing its ability to drive strong performance.
Latest Posts
Yelp Launches New Takeout Management Tools for Restaurants
Yelp announced that it would be evolving its Waitlist system and introducing new features designed to streamline restaurants’ front-of-house operations.
The Customer Touchpoints Businesses Aren’t Thinking Enough About
Businesses can’t ignore that more and more of their success is linked to apps and services they don’t own. They need to get a view of customer touchpoints.
One Year Later: How Covid Hit Ad Tech and How It’s Recovering
Covid bludgeoned ad spend, cut budgets, and forced ad tech providers to get crafty to survive. On top of that, 2021 is throwing its own curveballs, especially related to privacy, as Apple and Google downgrade tracking.
How Apple’s IDFA/ATT Change Will Affect App Publishers
If Apple doesn’t change course, we’re in for a possibly very humbling year for SMB app publishers and an App Store that advantages the largest publishers with the biggest wallets
The Comment Section Could Be the Next Big Source of Audience Data
Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.
Firefly Launches StreetIQ Platform with Puma Campaign
The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.
Expert Roundup: How Will Retail Transform in 2021?
Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.
The New Content King: Short-form Audio
With so many hours in the day, people are getting screened out. That’s why audio is coming back with a vengeance.
The Case for Internet Tracking
What does Apple’s IDFA change really mean for consumers? It will undermine personalization, make it harder for SMBs to compete, and upend free services.
The Stakes of Apple’s IDFA Change
The IDFA change means that iPhone users will be asked whether they want to allow tracking when they open apps. It will deal a blow to digital advertising.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem