News and Analysis

Data Privacy Compliance Report Shows Slow, Positive Movement 

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Five years have passed since the California Consumer Privacy Act (CCPA) went into effect, and companies across the U.S. are still struggling with compliance. According to a new report on the state of CCPA and CPRA data privacy compliance by CYTRIO, just 13% of non-compliant companies in the first quarter of 2022 moved to manual […]

On and Off the MULO Shelves with Dan Oliver and His Seasoning

On and Off the MULO Shelves with Dan Oliver and His Seasoning

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We recently saw a LinkedIn post by Tyler Watson, Vice President of Sales for Dan-O’s Seasoning. Intrigued, we Googled the brand and discovered it’s available both online and in MULO (multi-location) retailers.  Dan-O’s actually had its roots in social media when Dan Oliver (a former bartender) started making TikTok videos about his seasoning in 2020. […]

BUST: Christmas Tree Shops Declares Bankruptcy and Closes All Stores

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We hope the Grinch doesn’t steal Christmas this year, but bankruptcy stole the 82 retail stores of MULO (multi-location) brand, Christmas Tree Shops. The bankruptcy was announced in May, and poor-performing stores were shuttered, but the company recently said that it will close its remaining stores on August 12th, holding a liquidation sale before then. […]

Commentary

How to Take Advantage of Changing Consumer Shopping Patterns

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With this in mind, retailers across all industries are investing in technologies to simplify or enhance the customer experience, ensuring the pathway to purchase is intuitive and fast. With a variety of options (and opportunities) to consider when it comes to driving e-commerce and digital engagement, what should small businesses prioritize throughout 2021 as we anticipate entering a post-Covid marketplace?

Expert Roundup: How Are Mobile Payments Transforming? Part I

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To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Liftoff, Standard, Elevated Franchise Marketing, and UserTesting.

LBMA: MomentFeed Unveils “Enhanced Local Photos”

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In this episode of Location Weekly, the Location-Based Marketing Association covers P&G’s SK-II retail pop-up in China, Burger King partnering with Rovio’s Angry Birds, MomentFeed unveiling “enhanced local photos,” and Ford patenting a new system for billboard-to-car advertising. Also, Mark Michael, CEO of DevHub, visits the pod. DevHub just acquired Brickwork Software.

Latest Posts

This Startup Enables Human Connections at Virtual Events — Here’s How

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Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.

Snap Acquires StreetCred, IsWhere Partners with Huawei

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In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud.

5 Cashierless Retail Platforms

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In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.

How Will Retail Redefine Itself in the ’20s?

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This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here.  One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]

How Agility Will Reshape the Marketing Landscape in 2021

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Agility will be the factor that separates the winners from the losers this year. Agility means having the corporate structure and mentality to pivot fast.

DOOH Growth Trajectory in 2021

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After a year spending a great deal of time at home and on screens, people want to get outside—making digital out-of-home (DOOH) a huge opportunity this year.

Tapad’s Switchboard Aims to Unify Fragmented Identity Solutions

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In lieu of the cookie, ad tech firms are proposing a slew of disparate solutions. To solve the fragmentation issue, Tapid launched Switchboard this morning.

Amazon Advertising Juices Earnings, Fueled by Growth in PPC

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A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.

Newsletter Marketing Exploded During the Pandemic. What Comes Now?

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Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

How to Create Video Ads for Local Businesses

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Want to create an engaging video ad to promote your local business? Read on to get tips on creating a video ad that will get you more clicks and conversions.