News and Analysis
Deft CEO: the State of SEO and Search Advertising
The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]
Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion
Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]
The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control
The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]
Commentary
App Marketing Guide For Startups And Small Businesses Launching A New App
Marketing your idea for a new app is the key to understanding how it will be welcomed by users. By gathering information, you can further develop your idea so that by the time you launch, you’ll know you’re creating an app more likely to work.
First-Party Data Provides Opportunity for Marketers to Innovate
The loss of third-party cookies need not spell disaster for the digital advertising industry – it’s an opportunity to adapt and improve. The time has come to embrace first-party data and a consumer-centric approach to advertising.
The Business Case for Privacy
The test of a good business case is that it is backed by a lot of good data but can be easily summarized: Privacy creates trust. Trust builds loyalty. Loyal customers drive growth.
Latest Posts
Scorpion Expands Its Toolbox with Yelp Partnership
The digital marketing services provider Scorpion announced a new partnership with Yelp this morning, in a move that demonstrates just how important Yelp’s advertising platform has become to the local ecosystem. Scorpion clients will have access to Yelp tools like zip code targeting, campaign goals, negative keywords, and other pilot programs that take a granular and customized approach to ad delivery. They will also be able to optimize their Yelp presence and unlock new profile optimizations that weren’t previously available.
Where Location Intelligence Stands as Foursquare Founder Steps Back
The story of Foursquare reflects what the evolution of smartphones and location technology allowed marketers to achieve — unprecedented awareness of where consumers are and how to cater to them on that basis. But data privacy concerns are pushing the narrative into new territory.
No One Solution Will Dominate the Cambrian Explosion of Digital Identifiers
Over the past year, many solutions have emerged as a means to fill the niche left behind by the third-party cookie – and while not all solutions in this space take the form of newly minted digital identifiers, the population of upstart cookieless IDs continues to grow in size, features, and wide-ranging industry support. This raises the question of just how we’ll identify the ultimate cookieless ID.
How a Brand-First Approach Builds Customer Loyalty
When every step of the buyer journey reflects your brand, from the time shoppers enter your website to the time they make a purchase, you improve your ability to forge deep and lasting connections with your customers. These customers will become loyal brand ambassadors who will advocate for your business and drive meaningful improvements in revenue and loyalty — metrics that will ultimately determine your business’ success.
Hot Vax Summer Means It’s Prime Time for DOOH
With consumers set for a summer of supercharged spending, advertisers are looking to digital out-of-home (DOOH) advertising to push their brands in front of people enjoying their newfound freedom out of the house.
Google Postpones Cookie Day of Reckoning
Google announced it will not phase out cookies, which allow advertisers to track users across the Web, until mid- to late 2023. It had previously said it would do so by 2022.
A Marketer’s Guide to Creating Holistic Cross-Channel CX
Like channels themselves, a strong CX depends on multiple technologies that work together — and it all begins with data. As a customer engages with a brand, regardless of where, when, or in what order they do so, everything in that holistic experience must be frictionless.
Innovation Brief: Amazon, Apple, and FCC Alerts
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s Ring Car Cam, Apple’s new picture-in-picture feature, and the FCC’s latest alerts.
Roundup: Mapping Tech Evolves, Adding Third Dimension and Pedestrian POV
To define the current state and future trajectory of mapping, we’ve rounded up top industry voices from Foursquare and NextNav as well as Street Fight’s own Mike Boland.
LBMA: Uberall’s Acquisition of MomentFeed
In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem