News and Analysis
Santa Needs Fewer Elves This Year: Trends in Retail Employment
A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]
Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights
In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]
Deft CEO: the State of SEO and Search Advertising
The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]
Commentary
3 Benefits of Scenario-Based Innovation
Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios define future states – for example, over the next five to eight years – to identify potential long-term ideas. Those ideas are then typically used to create a concrete business model and a tangible action plan.
LBMA: Walmart Licenses Delivery Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.
Expert Roundup: Google Delayed Cookies’ Death, But It’s Still Time to Embrace Privacy
Google said it would not nix the third-party cookie until 2023. But these business leaders argue it’s still time for marketers to embrace tracking alternatives.
Latest Posts
Headless Checkout Tackles Cart Abandonment
Fast is challenging the received wisdom about the e-commerce funnel with an innovation called headless checkout. The term refers to a technology that allows consumers to convert with one click wherever they encounter a product — think social commerce but for any venue on the web.
Mobile Location Mapping Apps and Other Technologies Make Reopenings Safer
On its face, it looks a lot like pre-pandemic life has resumed. Behind the scenes, though, many businesses are frantically searching for ways to welcome back guests at full capacity without sacrificing safety.
Try Day Parting to Boost Your Amazon Ads
Advertisers are turning to day parting — scheduling pay-per-click (PPC) ads to run only during certain days and times — to better optimize their ads on Amazon’s marketplace. The tactic helps sellers reach more consumers, boost conversions, and drives down costs.
The Work-From-Home Revolution and What It Means for SMBs
Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
Street Fight’s July Theme: Data’s Next Era
This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.
Innovation Brief: Facebook, Twitter & Tinder
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s e-commerce play, Twitter Ticketed Spaces, and Tinder’s latest integrations.
4 Reasons Why Now is the Time to Double Down on Your Mobile App
If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be cherished, cultivated, and mutually beneficial in order to be monetized effectively. As the user acquisition game becomes more challenging, businesses must invest in personalization and engagement in order to improve retention, activation, and conversion metrics. This means doubling down on your mobile app strategy and centering it on transparency, on-device targeting, and trust.
LBMA: Verizon Acquires Senion
In this episode of Location Weekly, the Location-Based Marketing Association covers Brij’s one-touch QR code product registration, SpatialTEQ showcasing its partnership with Amada Senior Care, Verizon’s acquisition of Senion, and Beaconsmind AG deploying a solution for Roberto Cavalli.
Contextual Ads Power Sophisticated Content Strategies in Privacy Era
As the advertising industry turns back toward contextual, marketers will find a much more advanced technology than the one they may equate with the term. The privacy-safe ad method isn’t just serving up sneaker ads anymore; it’s powering sophisticated, content-based brand campaigns across multiple channels and target audiences.
Scorpion Expands Its Toolbox with Yelp Partnership
The digital marketing services provider Scorpion announced a new partnership with Yelp this morning, in a move that demonstrates just how important Yelp’s advertising platform has become to the local ecosystem. Scorpion clients will have access to Yelp tools like zip code targeting, campaign goals, negative keywords, and other pilot programs that take a granular and customized approach to ad delivery. They will also be able to optimize their Yelp presence and unlock new profile optimizations that weren’t previously available.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem