News and Analysis
Compliant Launches Publisher Platform to Combat Illegal Data Sharing
In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]
Conversational Commerce: The Next Frontier in Personalized Customer Journeys
In the fast-evolving landscape of e-commerce, a renewed emphasis on personalization has reshaped customer experiences. Guided shopping, propelled by tools like chatbots and quiz platforms, has become commonplace. Now, as cutting-edge AI and machine learning technologies come into play, a new frontier emerges in the form of conversational commerce. But what exactly is conversational commerce, […]
AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition
The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]
Commentary
A Privacy-First Approach to Personalization
As privacy laws continue to gain global traction, now is the time for marketers and brands to revamp their data practices and put the “person” back into personalization. To regain consumer trust, today’s brands need to embrace a privacy-first mindset and adopt transparent data collection practices.
3 Benefits of Scenario-Based Innovation
Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios define future states – for example, over the next five to eight years – to identify potential long-term ideas. Those ideas are then typically used to create a concrete business model and a tangible action plan.
LBMA: Walmart Licenses Delivery Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.
Latest Posts
4 Ways Growth Marketing Automation is Re-Writing the Book on Engagement
Growth marketing automation is transcending lead generation to create powerful automated experiences that improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.
These Consumer Trends Will Define Retail in Summer 2021
Brands that don’t want to be seen as “digital laggards” will need to deploy omnichannel strategies to meet consumers where they are, pairing the digital innovations of the Covid era with effective brick-and-mortar customer experiences.
5 Best Ways to Market Your Growing Franchise
With the post-pandemic market in mind and the larger availability of digital marketing techniques, here are five current ways to best market your growing franchise.
Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues
Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.
Why Are Brands Struggling to Track Influencer Campaigns?
Without accurate ways to measure and monitor the success of influencer campaigns, most brand marketers are left sitting in the dark. And many of the metrics used to track the success of campaigns on traditional advertising channels don’t work with influencer marketing, where context is everything and the volume of brand mentions can be deceiving. The data company Sama thinks it has a solution.
LBMA: OneNav Raises $21 Million
In this episode of Location Weekly, the Location-Based Marketing Association covers Buffalo’s Olmstead Park using AR to bring history to life, Quan Media and AdQuick helping FreshDirect measure OOH ad performance, Kinetic and MyHome.ie teaming up on location-based real estate ads, and OneNav raising $21 million.
Headless Checkout Tackles Cart Abandonment
Fast is challenging the received wisdom about the e-commerce funnel with an innovation called headless checkout. The term refers to a technology that allows consumers to convert with one click wherever they encounter a product — think social commerce but for any venue on the web.
Mobile Location Mapping Apps and Other Technologies Make Reopenings Safer
On its face, it looks a lot like pre-pandemic life has resumed. Behind the scenes, though, many businesses are frantically searching for ways to welcome back guests at full capacity without sacrificing safety.
Try Day Parting to Boost Your Amazon Ads
Advertisers are turning to day parting — scheduling pay-per-click (PPC) ads to run only during certain days and times — to better optimize their ads on Amazon’s marketplace. The tactic helps sellers reach more consumers, boost conversions, and drives down costs.
The Work-From-Home Revolution and What It Means for SMBs
Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature