News and Analysis
Agencies Find New Ways to Measure Performance of Snapchat Ads
Despite being one of the most influential social platforms on the planet, Snapchat is often viewed as being less desirable for advertisers than competitors like Facebook, TikTok, or Pinterest. That is, at least in part, due to how difficult it has traditionally been for advertisers to track their Snapchat Ads results in Snap. Now, an […]
How Fyllo Activates Contextual Advertising
When Jeff Ragovin was promoted from Chief Commercial Officer to President of Fyllo, CEO Chad Bronstein positioned the move as acknowledgement of a job well done for an experienced digital advertising executive. “Jeff is perfectly positioned for this new role, as he’s already been leading our revenue growth in the US and overseas,” Bronstein said […]
Why November 7th Could Be Your Most Important Day of 4th Quarter
What are you doing on November 7th? If you work in a MULO (multi-location) business, you should only be in New York City at the Place conference. Why? Leaders from retail, restaurants, and other multi-location categories will be there, along with the agencies and technology companies that help take their marketing to the next level. Street […]
Commentary
How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth
Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.
Latest Posts
LBMA: Uberall’s Acquisition of MomentFeed
In this episode of Location Weekly, the Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina.
Global Brands Get Creative with Post-Pandemic Loyalty Strategy
As the country reopens and consumers step outside once again, brands are beginning to reimagine their loyalty programs for a post-pandemic world. That means pivoting away from strategies that rely on third-party data and providing more customers with relevant experiences in owned digital channels.
Think You’re Ready for AI? You Might Not Be
Despite its great promise, AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. If you’re not ready – and you don’t have the right kind of data to make AI productive and the insights actionable – it can be more of a hindrance than a help. AI-based campaigns should be approached carefully and methodically, but if done right, the payoff can be substantial.
6 AI-Based Mapping Systems for Efficient Logistics
Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.
LBMA: NextNav Merging with Spartacus
In this episode of Location Weekly, the Location-Based Marketing Association covers a free laundry service for the homeless, Rockbot teaming with Clear Channel on the airport market, NextNav merging with Spartacus to go public, and solar-powered e-paper bringing real-time signs to the Bavarian ski resort.
Our Industry’s Efforts to Solve the Identity Crisis Are Grossly Misdirected
Today’s industry trades are clogged with speculation and solutions addressing the forthcoming upheaval of the digital identity landscape. Unfortunately, little of the discussion and proposed paths forward are focused on mobile apps, the environment in which the loss of consumer targeting capabilities is going to be most devastating.
7 Things to Know About Cannabis Marketing
Legal cannabis sales skyrocketed 46% last year, and the industry’s marketing sector is growing alongside it. But marketing a substance that is only recreationally legal in 14 states and medicinally permitted in 36 requires a more targeted approach than ads for soft drinks or toilet paper. Here are seven things to know about cannabis marketing.
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