News and Analysis
Ethan Chernofsky of Placer.ai on the Omnichannel Experience
One word we’ve seen non-stop in the MULO (multi-location) space over the past five years is OMNICHANNEL. Smartphones, the pandemic, and Amazon all accelerated this shopping style. The consumer not only decides which brands they like and what products they need (or want) but also how they want to buy them, pick them up, and […]
10 Things We Saw in the Multi-Location Brand Space in 2023
Of course, we’ll be publishing predictions for 2024 and beyond, but here’s a brief recap of some of the major shifts (and tiptoes in new directions) in the MULO (multi-location) brand space in 2023. The pandemic is over…the virus remains…and some shopping and dining trends have forever changed. We’ll detail some of those evolutions (or […]
Study: Higher Allocation to OOH Channel Boosts Performance
It’s time for media buyers to click their heels together three times and repeat: there’s no place like out-of-home (OOH). A study of ad-trends data from 2017-2022, the most recent data available, indicated that brands that re-allocated more of their media spending to the OOH channel saw increased effectiveness of campaign performance. Three verticals in […]
Commentary
Why Deep Linking is a Must for M-Commerce Marketers this Holiday Season
The 2021 Adobe Digital Economy Index reported that 60% of online retail website visits in August 2020 came from smartphones, which now account for 40% of all online sales. It’s undeniable; mobile commerce — or m-commerce — will be a major factor in retailers’ success this holiday shopping season.
LBMA: Etsy Launches a Virtual AR Showroom
In this episode of Location Weekly, the Location-Based Marketing Association covers Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in the UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement, and Esty launching a virtual AR showroom with The Etsy House.
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
These changes have a lot of marketers feeling like they’re flying blind, but you don’t have to stay lost in the fog. Instead, you can use automated surveys to take your customers’ pulse, establish a solid baseline, and execute a closed-loop feedback strategy to continuously improve. This approach will give you the key metrics you need to consistently deliver a great customer experience in three steps.
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Why Deep Linking is a Must for M-Commerce Marketers this Holiday Season
The 2021 Adobe Digital Economy Index reported that 60% of online retail website visits in August 2020 came from smartphones, which now account for 40% of all online sales. It’s undeniable; mobile commerce — or m-commerce — will be a major factor in retailers’ success this holiday shopping season.
5 Gen Z and Millennial Social Shopping Trends for the Holidays
Marketers gearing up for the holiday shopping season will no doubt be looking to court Gen Z and millennials, and much of that courting will take place on social apps. To instruct brands on where and how to speak to their fellow kids, here are five Gen Z and millennial preferences captured by a survey of more than 500 consumers by StitcherAds.
5 Headless Commerce Solutions for Retailers
Headless commerce is one of the latest innovations to hit the retail industry, offering both online and offline retailers the opportunity to decouple the purchasing and payments experience from their websites while also giving shoppers the ability to complete transactions from almost anywhere.
Cidewalk Expands to Bring Mobile Marketing to Local Businesses Overseas
In response to growing demand for digital marketing services outside the U.S., Cidewalk is extending its platform reach to cover all countries. CEO Venkat Kolluri says the decision to expand globally was made in response to the growing demand from businesses for lightweight, easy-to-use digital marketing channels to target consumers online at any location.
OOH Advertising Strategy is Evolving with Measurement Advances
OOH may appear to be the antithesis of the efficiency- and measurement-obsessed norms of the digital advertising era: one-to-many and not easily attributable. But the channel is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs.
LBMA: Etsy Launches a Virtual AR Showroom
In this episode of Location Weekly, the Location-Based Marketing Association covers Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in the UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement, and Esty launching a virtual AR showroom with The Etsy House.
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
These changes have a lot of marketers feeling like they’re flying blind, but you don’t have to stay lost in the fog. Instead, you can use automated surveys to take your customers’ pulse, establish a solid baseline, and execute a closed-loop feedback strategy to continuously improve. This approach will give you the key metrics you need to consistently deliver a great customer experience in three steps.
Innovation Brief: Amazon, Twitch & Facebook
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s robotic endeavors, Twitch Paid Boost, and Facebook’s latest controversies.
Fast Brings New Headless Checkout Capabilities to Live Events
Buyers can purchase a seller’s product in one click, directly from a Fast Checkout button on a review page, an email, or another digital avenue. That means Fast’s new headless checkout system could be a big payday for certain digital publishers and bloggers as well as live events.
Reveal Mobile Acquires OOH Location Intelligence Startup Mira
The acquisition creates what Reveal describes as the first ad tech SaaS platform to provide attribution reports for online-to-offline, offline-to-online, and offline-to-offline marketing campaigns. The company will be bringing Mira’s entire team onboard.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem