News and Analysis
BOOM: The Skinny on FAT Brands
FAT Brands sends us regular news announcements about their growth, menu updates, and company strategies. We’re wowed by their speed of franchise innovation. We reached out to their executive team to get insights into the FAT philosophy and forward-looking path. As a MULO (multi-location) brand, they are clearly one of the gentle yet powerful giants. […]
Technology MULO Brands Need Today, According to RizePoint
Paul Damaren is the Chief Revenue Officer at RizePoint. The company develops technology for the restaurant, hospitality, retail, and processing industries. Although their tool suite helps these MULO brands with compliance, they are also designed to “help brands create a culture of excellence and ensure that every customer experience is as good (and safe) as […]
Beware the “Brobot?” The Women of AI
At CES (where AI was the buzzword this year), a group of women gathered to discuss the role of women in technology, and specifically in artificial intelligence. AI is already having an impact on all aspects of the MULO (multi-location) retail and restaurant ecosystem — from real-time analytics to inventory management and security. According to […]
Commentary
Holiday Insights: Partnerships and Covid
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on taking advantage of partnerships, navigating Covid, and optimizing for holiday grocery preferences.
How to Apply User Psychology to Web Design
Optimizing web design for user psychology starts with three basic principles — visual impact, choice engineering, and trust.
Don’t Wait For a Cookieless World: Here’s How to Act Now
While Google’s delay in killing third-party cookies may seem like a sign to call off the forces and take a break from the rush to find a cookieless alternative, the reality is quite the opposite. Businesses need to act now or risk being left behind. Businesses can prepare for a cookieless future by focusing on the key problems driving privacy changes and exploring contextual targeting as an alternative to behavioral tracking.
Latest Posts
Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It
The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. We’ll see more things transform in 2022 — and here are some trends that I see accelerating, which advertisers, agencies, and publishers need to watch.
Street Fight’s December Theme: Predictions
Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.
A Third of Marketing Leaders Say They’re Not Ready for Third-Party Cookies’ Demise
The death of the third-party cookie on Chrome in 2023 dominated the martech discussion in 2021, but a third of marketing leaders say they are still not ready for the effect it will have on marketing. That’s according to a Lytics survey conducted by Sapio Research in October that polled 256 marketing leaders to assess the future of data-driven marketing.
LBMA: Google Maps Goes Head to Head with Instacart
In this episode of Location Weekly, the Location-Based Marketing Association covers SPREE Interactive taking its VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, and Square launching a Photo Studio app.
SMBs Struggle to Accept Mobile Payments — And Lose Customers as a Result
As consumers become more familiar and comfortable paying by mobile wallet in places like transit systems with open-loop ticketing, contactless payments will become the standard in other settings, like restaurants, as well.
Holiday Marketing Amid Current Supply Chain Disruptions
By using marketing to communicate transparently about potential shortages while at the same time helping shoppers either locate hard-to-find items or come up with alternative gift ideas, companies can overcome the current challenges and actually deepen their relationship with consumers, leaving them well-positioned for when the supply chain does return to something resembling normal.
Policy Guardrails Mitigate Cyber Monday Security Risks
With so many aspects of this year’s holiday shopping experience outside retailers’ control—shipping delays, supply chain issues, and labor shortages, to name just a few—retailers are shifting their focus and using enhanced data security policies in their mobile apps and websites to improve the shopping experience for customers.
How Personalized Packaging Can Drive Loyalty and Conversions
The key word here is experience. Opening a box full of bubble wrap or (get the vacuum ready) packing peanuts does not lend itself to compelling video content. What cements a product in the viewer’s mind is the branded experience. This could be personalized tissue paper, a thematic wrap element, clever inlay design, or custom selected product samples, to name a few.
How Retailers Can Scale their Workforces for the Holidays and Beyond
How can operations and HR leaders in retail organizations overcome a significant worker shortage, both now and in the future?
Tips for Black Friday and Cyber Monday Discounting
To meet the moment, retailers should be paying attention to the macro-factors impacting the current retail environment, ever-changing customer preferences (even so much as the final days before BFCM), and the nuances of the company’s own assortment and capabilities.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem