Street Fight’s December Theme: Predictions

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Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.

Here are some of the major topics we’ll cover:

  • Privacy as well as targeting and measurement restrictions
  • The power of the walled gardens
  • Covid’s lingering effect (or lack thereof) on commerce
  • Adtech, martech, and retail tech innovation

In addition to bylines (guidelines here), we’ll also accept contributions of up to 300 words to be included in a couple of predictions roundups. Please direct all editorial inquiries to me at [email protected].

A word of advice to contributors: Predictions should not be thinly veiled sales pitches (e.g., my solution will become the next big thing in 2022). Keep it smart and not salesy, dear reader. That’s how you write strong tech thought leadership.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]