Technology MULO Brands Need Today, According to RizePoint
Paul Damaren is the Chief Revenue Officer at RizePoint. The company develops technology for the restaurant, hospitality, retail, and processing industries. Although their tool suite helps these MULO brands with compliance, they are also designed to “help brands create a culture of excellence and ensure that every customer experience is as good (and safe) as it can be, no matter where they are.”
Damaren also stresses the importance of technology in giving MULO brands the data they need to make quick and good decisions that contribute to growth.
What are the “top 5” types of technology today?
1. Digital Compliance and Quality Management Systems: These systems are the backbone of maintaining high standards across all restaurant locations. It’s about creating a consistent, high-quality experience for every customer who walks through the doors, no matter which location they choose.
2. Customer Relationship Management (CRM) Software: A CRM is pivotal in today’s market. It’s like having a dynamic, ever-updating diary of customer preferences and experiences, allowing restaurants to personalize interactions with their MULO brands. That personal touch can turn a one-time customer into a lifelong fan. These ‘seemingly small’ details can dramatically boost customer satisfaction, retention, and loyalty.
3. Advanced Analytics and Reporting Tools: Data is like a treasure trove. With advanced analytics, brands can dive deep into this wealth of information, uncovering insights that drive growth and keep them ahead of the curve. It’s an indispensable part of the decision-making process and can differentiate brands in a very competitive marketplace.
4. AI-driven Inventory Management Systems: The way these systems predict and manage stock is nothing short of revolutionary. They’re not just about keeping the shelves full; they’re about optimizing operations, reducing waste, and contributing to sustainability. It’s smart business and responsible stewardship combined, and these tools have become indispensable for MULO brands.
5. Online Ordering and Delivery Integration: This is about meeting customers where they are in the digital world. From the moment they place an order to when it’s delivered, you want to ensure a seamless, enjoyable, convenient experience. It’s also a goldmine of data, helping companies refine their offerings and connect even more closely with their customers.”
Why is search so important to today’s consumer?
“Search engines have become our new street signs and directory assistance all rolled into one. When a consumer can find what they’re looking for quickly and accurately, it’s a win-win. It’s not just about finding a place to eat; it’s about making informed decisions in a world that moves at lightning speed.”
Humans are concerned that technology will eliminate their jobs. What’s your perspective?
” There’s a delicate balance to strike here. Technology can streamline and enhance efficiency, but it’s the human connection that truly makes the hospitality industry special. By training our staff to work alongside technology, we’re not just retaining jobs; we’re enhancing them, allowing our people to focus on what they do best – creating positive, memorable experiences for our customers.”
What brands today do you feel are getting tech “right?” Let’s focus on restaurants.
“I look at brands like Starbucks and Chipotle. They’ve seamlessly integrated technology into their operations, from mobile orders to leveraging data-driven customer insights. But what stands out is they’ve done this without losing sight of what makes them unique – exceptional customer service. They’re using tech to enhance the customer experience, serving as extraordinary role models for other brands.”
What’s next?
“I think it’s crucial to keep an eye on the horizon. Adapting to current trends is important, but anticipating the future is what keeps restaurants ahead of the curve. The restaurant, hospitality, and retail industries are exploring everything from blockchain to augmented reality, not just for the sake of innovation but to continually enhance and enrich customers’ experiences.
And, of course, sustainability and security are at the forefront of our minds – it’s about being responsible stewards of the resources and data we’re entrusted with.
Also, organizations should know that tech solutions have become more accessible, affordable, and user-friendly for brands of all sizes and budgets. Tech tools are helping restaurants optimize operations, boost safety and quality, increase transparency, inform decision-making, and much more. Restaurants that don’t invest in technology risk falling behind.”
