News and Analysis
Applying the Golden Rule to Omnichannel Retail Marketing
Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]
Santa Needs Fewer Elves This Year: Trends in Retail Employment
A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]
Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights
In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]
Commentary
Personalization is Transforming as Privacy Forces a Consumer Data Drought
Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.
LBMA: Smart Shopping Carts and DOOH Measurement
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Latest Posts
Personalization is Transforming as Privacy Forces a Consumer Data Drought
Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.
Merchants React to New Data Theft Concerns
As more digital marketing and customer management solutions come online, security breaches are happening with increasing frequency. The threat is becoming a real issue for merchants, who are now faced with growing concerns among consumers and tightened privacy restrictions from government controllers.
LBMA: Smart Shopping Carts and DOOH Measurement
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Sales Tech Fuels Frictionless Customer Experiences
Sales tech took a leap forward during the pandemic. Sales teams needed new ways to communicate, both with their coworkers and with customers, who were accessing digital channels at unprecedented volume. Sales tech emerged to meet the market need, helping sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.
Google Local Search Trends II: Verticalization
This is the second in a series of four articles covering the themes behind many of Google’s recent local search feature releases and interface updates. In the first installment, I discussed Google’s increasingly personalized or customized search results, marked by content pulled from GMB profiles, the business website, and Google users, and matched to specific queries so that each SERP is unique. In this second installment, I’ll be talking too about interfaces that differ according to what you’re searching for, but in this case the differences are verticalized.
How Not to Grow Your Brand’s Social Following
While establishing your brand across multiple social media platforms is an investment, in both time and resources, it’s typically at a lower cost than almost all other marketing tactics. The key to success, of course, is to use it correctly. Social media cannot and should not be an afterthought: To realize the full value of this game-changing tool, companies should make it a priority—and stay active.
Convenience Stores Adapt Marketing Efforts for EV Era
The market for electric vehicles is growing steadily, with automakers like Tesla, Ford, and VW helping to boost demand across much of the country. As consumer habits in the auto industry evolve, and the share of fossil fuel-powered cars on the road decreases, gas stations and convenience stores are adapting their marketing strategies for a new electric-first future.
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