News and Analysis

Agencies Find New Ways to Measure Performance of Snapchat Ads

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Despite being one of the most influential social platforms on the planet, Snapchat is often viewed as being less desirable for advertisers than competitors like Facebook, TikTok, or Pinterest. That is, at least in part, due to how difficult it has traditionally been for advertisers to track their Snapchat Ads results in Snap. Now, an […]

How Fyllo Activates Contextual Advertising

How Fyllo Activates Contextual Advertising

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When Jeff Ragovin was promoted from Chief Commercial Officer to President of Fyllo, CEO Chad Bronstein positioned the move as acknowledgement of a job well done for an experienced digital advertising executive. “Jeff is perfectly positioned for this new role, as he’s already been leading our revenue growth in the US and overseas,” Bronstein said […]

Multi-location Street Fight Session Place 2023 Nov 7

Why November 7th Could Be Your Most Important Day of 4th Quarter

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What are you doing on November 7th? If you work in a MULO (multi-location) business, you should only be in New York City at the Place conference. Why? Leaders from retail, restaurants, and other multi-location categories will be there, along with the agencies and technology companies that help take their marketing to the next level. Street […]

Commentary

Google Local Search Trends II: Verticalization

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This is the second in a series of four articles covering the themes behind many of Google’s recent local search feature releases and interface updates. In the first installment, I discussed Google’s increasingly personalized or customized search results, marked by content pulled from GMB profiles, the business website, and Google users, and matched to specific queries so that each SERP is unique. In this second installment, I’ll be talking too about interfaces that differ according to what you’re searching for, but in this case the differences are verticalized.

How Not to Grow Your Brand’s Social Following

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While establishing your brand across multiple social media platforms is an investment, in both time and resources, it’s typically at a lower cost than almost all other marketing tactics. The key to success, of course, is to use it correctly. Social media cannot and should not be an afterthought: To realize the full value of this game-changing tool, companies should make it a priority—and stay active.

Hey, Siri! 7 Copywriting Techniques To Optimize for Voice Search

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There are almost 40 million voice-first devices in homes across the US. That’s a whole lot of families asking Siri, Cortana, and Google questions. We’ve broken down a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.

Latest Posts

Why More Brands Are Bringing Data Intelligence In-House

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Despite implementing many of the same technology platforms and marketing strategies as they did in early 2020, retail brands today are shifting their approach and bringing more data intelligence solutions in-house. The strategy is part of a larger emphasis on first-party within the brand marketing community, particularly as personalization techniques grow more advanced and privacy changes make targeting harder.

Ad Tech Isn’t Dying amid Privacy Changes. It’s Transforming

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The types of adtech companies receiving funding will shift. Winning the post-cookie identity race offers an enticing multibillion-dollar opportunity. Anxiety is high among publishers and tech firms around profound change happening quickly. But companies have been preparing for this day for years, and have devoted extensive time, research, and resources to developing next-gen solutions.

Ad Tech and Privacy

Expert Roundup: The New Data Arms Race

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A new privacy era is changing the rules of data-driven business. Below, leaders in digital marketing expound on those changes and on what the future of business, especially in digital advertising, will look like.

LBMA: Disney Launches Genie Service

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In this episode of Location Weekly, the Location-Based Marketing Association covers Disney launching their Genie service, GroundTruth partnering with No Kid Hungry, Barilla helping the blind make pasta, and United Airlines teaming up with Walmart and Albertsons on Covid testing.

Survey: Interactive Video is the Future

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Of course, we might approach a survey by an interactive video platform about the love for interactive video with some caution. But there are other signs that interactive video is the future of online customer engagement, increasingly taking over both online ads and shopping experiences.

Google Local Search Trends I: Personalization

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Though it’s not always easy to find the common threads in Google’s complex evolution of the local search consumer experience, some themes do stand out, such as the drive toward increasingly personalized search results, which I’ll be covering in this initial entry in the series. Fortunately for marketers, personalization, along with the other themes I’ll cover, offers numerous opportunities to outpace the competition and convert more searchers into buyers. A better understanding of these emerging trends will help marketers prioritize their efforts.

Concrete Steps to Prepare for a Cookieless Future

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The biggest change for digital marketers who’ve grown comfortable with cookies is realizing that the future may not be near as turnkey and automated as it is now. Executing campaigns without cookies will require more hands-on strategizing and monitoring of campaigns, and it will force marketers to be proactive when it comes to culling third-party data providers and ad-tech partners that rely too heavily on cookies for their data and analytics.

Leadferno Launches to Power the Front End of Five-Star Customer Experiences

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When Aaron Weiche, CEO and co-founder of Leadferno, started his previous company GatherUp, the goal was to help businesses organize data on customer experiences and boost their reputations. Now, Weiche is onto his next venture, which aims to set up the communications infrastructure that will help businesses kick off those five-star customer experiences.

Local Newsletters Are Good for Covid Information — And Marketing

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Publishers are taking advantage of localized media to disseminate Covid information. Those same geo-targeted messages can provide effective audiences for marketers, says Kerel Cooper, CMO at email marketing platform LiveIntent. He elaborated on that view in a Q&A with Street Fight.

Innovation Brief: Facebook, Zoom & Delivery Robots

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.