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Converting Scrollers into Shoppers: Why Social Commerce is Key for Holiday Retail Success

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The use of social commerce is gaining momentum, and it presents a huge opportunity for retailers to establish meaningful connections with consumers. In fact, 93% of executives are already moving their e-commerce strategies to social media, and 79% expect to use social media to sell products and services over the next three years, according to data from the Harris Poll and Sprout Social.

Navigating Social Media Marketing in a Global Crisis

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What is the role of brands in facilitating this connection? A recent report shows that 91% of people believe in social media’s power to connect people, and 78% of consumers want brands to use social media to help people connect with each other. Those numbers send a clear message to companies as they navigate a crisis that is so much bigger than their brands: create connection through relevance. 

But the question is how brands can achieve relevance right now. How can you create meaningful connections on social media during a global crisis? Here are a few tips.