News and Analysis
What a Yahoo Exec Brings to Today’s Agencies
Alia Lamborghini, SVP, Head of US Sales and Strategy at Yahoo explains why Jeff Rossi was brought in as VP of Global Agency Partnerships to focus specifically on agencies and agency integration. “Agencies require a dedicated partner to navigate issues like cookie deprecation, deliver on first-party data, and provide the transparency essential for supporting brands. […]
Social Factor Partners with Emplifi to Fuel the Social Commerce Wave
Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]
Vericast Collaborates with Snowflake to Transform Marketing Engagement
Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]
Commentary
LBMA: Google Enters OEM Vehicle Navigation Space
In this episode of Location Weekly, the Location-Based Marketing Association covers Google getting into the OEM vehicle navigation space, Giant Food piloting mobile deals on perishable foods, Lowe’s launching a “room scanning tool” using LIDAR in their app, and Amazon’s Alexa coming to hospitals and assisted living homes.
Snap Doubles Down on Immersive Ads
Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers. This recently culminated in two new programs to further stimulate AR marketing: Snap’s AR Lab and its Arcadia creative studio.
Reaching Consumers with Relevant Messaging for the Holidays
Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.
Latest Posts
Real-Time Data Will Enhance the Customer Experience in 2022
Digital intelligence platforms like Scuba Analytics and FullStory are expanding rapidly — with funding rounds led by some of the biggest names in Silicon Valley. Big data analytics is expected to grow to $100 billion in the next five years, driven in large part by demand from retail brands for real-time insights and accurate customer engagement data.
5 Ways Data Privacy Will Evolve in 2022
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
Street Fight’s January Theme: Multilocation Metaverse
Beyond the hype, multilocation brands and retailers are embracing the metaverse. This month, Street Fight will dive further into the way consumer-facing companies are experimenting with AR and VR to enhance the customer experience, boost their brands, and drive sales.
The Growing Importance of Retail and Second-Party Data
Heading into the New Year, there are many moving pieces for both marketers and publishers to consider. Navigating 2022 requires focusing on first- and second-party data, building symbiotic relationships, and thinking strategically about how best to capture audiences. As always, we’ll stay on our toes. Happy New Year!
Location-Based Marketing Association: Apple Wallet IDs Hit the TSA
In this episode of Location Weekly, the Location-Based Marketing Association discusses TSA supporting Apple Wallet IDs starting in June, Locatify and Swiss agency Melt launching location-based audio walking tours, Irish retailers getting into recycling with AI-based reverse vending machines, and Unilever’s Lifebuoy using real-time mobile data to help Indonesians stay safe during Covid.
How AI Is Driving the Next Generation of Ad Creative
Most industries have a healthy fear that artificial intelligence is going to render humans obsolete (and even possibly take over the world). But for the digital advertising industry, if applied the right way, AI has the potential to improve production and performance by making more room for original ideas without stripping away reliance on humans.
How to Build a Modern Loyalty Program in 2022
Rising prices and ongoing supply issues put brand retailers on the defensive in 2021. Amid shifting goalposts and a quickly evolving retail environment, more marketers are now working to turn their existing loyalty programs into modern membership-based programs that drive long-term relationships with a focus on members themselves.
Integral Ad Science Acquires Context to Power Contextual Video Advertising
When many in adtech think about contextual advertising, they likely now think about privacy and context’s power to drive advertising based on its relevance to user experiences, not granular and sometimes invasive data on user behavior. But advertisers have also prized contextual advertising for years for its ability to connect them with brand-suitable environments.
The Future of CTV Advertising: What Brands Need to Know
With chatter pointing to the fact that we are entering an endemic era globally, many brands and marketers are discussing how to make their ad budgets drive positive outcomes in what may be another tumultuous year ahead. As the number of CTV viewers continues to rise, so will ad spend; the latest projections forecast CTV ad spend to grow by 23% in 2022.
‘Good’ Third-Party Data Rides to the Rescue
The “good” third-party data comes from non-cookie sources, such as demographic maps, the use of discount and loyalty cards, public records about real estate transactions, and many other sources, because it’s diversified and anchored to real-world activity. And getting more contact points using third-party data doesn’t just help with marketing outreach, it also helps with linkage, deduplication, and updating or corroborating dated information.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem