virtual reality metaverse

Street Fight’s January Theme: Multilocation Metaverse

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Beyond the hype, multilocation brands and retailers are embracing the metaverse. This month, Street Fight will dive further into the way consumer-facing companies are experimenting with AR and VR to enhance the customer experience, boost their brands, and drive sales.

Here are some of the major topics we’ll cover:

  • AR as a replacement or supplement to in-person shopping
  • The gamification of marketing and product discovery
  • Virtual marketing, wherein businesses launch campaigns in virtual worlds
  • Brands exploring the metaverse as envisioned by tech giants such as Meta

In addition to bylines (guidelines here), we’ll also accept contributions of up to 300 words to be included in a couple of multilocation metaverse roundups. Please direct all editorial inquiries to me at [email protected].

A word of advice to contributors: Contributions should not be thinly veiled sales pitches. Keep it smart and not salesy, dear reader. That’s how you write strong tech thought leadership.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]