News and Analysis
‘Judge Beauty’ Wants this e.l.f. on Your Shelf
And the award for best non-sequitur in a Super Bowl ad this year goes to the TV personality known as Judge Judy: “Don’t pee on my leg and tell me it’s raining,” Judge Beauty said when learning a “defendant” claimed she needed to spend $92 on makeup products. The 30-second spot, “Judge Beauty,” was from […]
Retail Bankruptcies: Life in the ‘Express’ Lane
Business and retail media are filled with stories of companies that are in the express lane towards restructuring and holding huge sales on their way toward bankruptcy. It has become such a popular topic of speculation that one online source even gives odds of bankruptcy filing. Over the past week, the media was placing odds […]
BOOM or BUST? Will the Mega MULO Crafts Store Survive?
As tech-centric as the world has become, handcrafts are still alive and well! Just look at Etsy, which has been steadily growing. Although the MULO (multi-location) crafts industry is not unraveling like an unfortunate knitting project, online competition has put a pin prick into big box store revenues. The pandemic also eliminated many in-store events. Just […]
Commentary
Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It
The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. We’ll see more things transform in 2022 — and here are some trends that I see accelerating, which advertisers, agencies, and publishers need to watch.
LBMA: Google Maps Goes Head to Head with Instacart
In this episode of Location Weekly, the Location-Based Marketing Association covers SPREE Interactive taking its VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, and Square launching a Photo Studio app.
Holiday Marketing Amid Current Supply Chain Disruptions
By using marketing to communicate transparently about potential shortages while at the same time helping shoppers either locate hard-to-find items or come up with alternative gift ideas, companies can overcome the current challenges and actually deepen their relationship with consumers, leaving them well-positioned for when the supply chain does return to something resembling normal.
Latest Posts
Opportunity In the Metaverse Isn’t Just About NFTs — It’s About Interactions
While there is certainly opportunity for brands to sell additional product in the metaverse—fashion retailers like Nike and Gucci are already working on developing pricing strategies for digital goods and services—branding experts believe the greatest long-term gains will be won through marketing approaches that focus on quality interactions and engagement.
Reputation Lands $150 Million to Power Reputation Experience Management
Reputation announced Tuesday morning that it has raised $150 million in fresh funding to power what it calls reputation experience management, or RXM.
4 Steps to Build the Ultimate Consent Management Platform
This guide will show you exactly how to increase consumer consent and safely monetize data, including best practices based on changing global regulatory requirements and cross-device management. You’ll learn how to build the ultimate CMP, which will empower your marketing and privacy teams to help your organization meet consent requirements.
The 4 Ad Tech Trends Mobile Marketers Need to Understand In 2022
2022 will be a year for the mobile advertising industry to find its footing again — and an opportunity for fast-moving players to stake new claims. The momentum these trends — contextual advertising, machine learning, consolidation, and bidding in lieu of the waterfall — have accrued over the past few months suggests there are ways to prepare yourself for what’s coming, whatever that may be.
Report: Retail Lags in Omnichannel Customer Service
Retailers around the globe learned to adapt during the pandemic, quickly pivoting to offer curbside pickup, mobile payments, and online storefronts. Despite making strides in digital adoption, a new report finds that many retailers are still missing the mark on omnichannel customer service.
How Will the Metavearth Materialize?
Back to the metaverse’s meaning, concrete definitions are elusive … mostly because they don’t exist yet. But broadly speaking, there are two metaverse tracks. One involves virtual and synchronous worlds. The other adds digital dimension and context to the physical world. Both will take years to materialize.
Location-Based Marketing Association: Vendasta Acquires MatchCraft
In this episode of Location Weekly, the Location-Based Marketing Association discusses Catalina partnering with Place IQ, Japanese dating agency Matching Advisor Press using vending machines to find matches, Seattle launching an NFT Museum, and Here Technologies launching Indoor Map as a service.
Here’s What Happens When Brands Start Micro-Communities for Digital Engagement
“[Micro-communities] foster a collaborative relationship between brands and customers. So instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes,” says Philip Smolin, chief platform officer at 100.co, an AI-powered consumer brand group that works in the CPG space.
5 Tips for Maximizing Your Performance CTV Strategy
From an advertising standpoint, OTT has some inherent advantages, especially for performance marketers. In the linear world, advertisers have to find programs or channels that over-index against the desired audience. On OTT, this audience filtering is done pre-bid. That means if you want to reach audiences who are in-market for a product or service, you can use real data to reach that exact audience with very little waste because of the dynamic ad insertion.
Evocalize Banks $12 Million to Scale its Local Digital Marketing Platform
Seattle-based collaborative marketing startup Evocalize has grabbed $12 million in Series A funding for its data-driven digital marketing solution designed for local businesses and the real estate industry.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem