News and Analysis
BOOM: This MULO Diner Chain is Roaring
The diner as a concept seems to be timeless. Back in 1913, the first stationary diner was established and ultimately grew to 6,000 privately owned locations nationally. That’s a giant MULO (multi-location) venture! Fast forward to today. Although foodies have a wide range of options for where to eat — from single-unit locations to specific […]
BOOM: Retail Media According to Skai
We often use “BOOM” to identify a category or store brand that’s thriving. But BOOMing can also apply to trends in media buying and creative. So, for 2024 we’ve expanded the term to cover that as well, so MULO (multi-location) brands and the agencies that work with them can identify how to better reach consumers […]
‘Judge Beauty’ Wants this e.l.f. on Your Shelf
And the award for best non-sequitur in a Super Bowl ad this year goes to the TV personality known as Judge Judy: “Don’t pee on my leg and tell me it’s raining,” Judge Beauty said when learning a “defendant” claimed she needed to spend $92 on makeup products. The 30-second spot, “Judge Beauty,” was from […]
Commentary
LBMA: Heineken Tackles Supply Chain Crisis
In this episode of Location Weekly, the Location-Based Marketing Association covers Hyatt rolling out room keys via Apple Wallet, the New York Mets launching facial ticketing at Citi Field, Foodtown Supermarkets completing a successful pilot with Allegiance Retail Services, and Heineken getting into the Christmas spirit to solve supply chain woes.
The Influence of Local Guides on Google Reviews: Part 2
Figuring out what type of Local Guides are leaving reviews, and what kind of reviews they are leaving, matters for a few reasons. First, Local Guides are responsible for writing more reviews of local businesses than any other group on the internet. Second, Local Guides write reviews under circumstances that make them different from ordinary consumers: They are self-selected volunteers who get rewarded, albeit in a non-monetary fashion, for their contributions. Fairly or not, they are often thought of as biased and their contributions as less valuable, merely “written for points.” Third, the true characteristics of Local Guides are not well known, because they have not yet been subject to this type of study.
Latest Posts
Why Retailers Are Struggling to Deepen Customer Relationships in 2022
Although 73% of decision-makers believe digital capabilities in physical locations—such as QR codes, self-checkout, and contactless payments—are more important now than before the pandemic, seven in 10 rated their organization’s ability to provide seamless customer journeys across digital and physical touchpoints as “average,” “fair,” or “poor.”
Ranking Correlations with Other Reputation and Search Metrics Are Not Linear
Google appears to think of ranking in terms of zones, where the first zone features the best possible mix of proximity, relevance, and prominence, and the second zone begins to sacrifice either proximity, or relevance, or both, but is less likely to sacrifice prominence. In more human terms, this means that Google wants to show us the best options for a query, and when it runs of inventory, it brings in results that are farther away or that might offer a reasonable alternative.
Street Fight’s April Theme: Mobile Madness
Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile, especially those launched by Apple and to a lesser extent Google. We’ll be diving into those changes this month with a theme called Mobile Madness that centers on the latest approaches to mobile marketing as well as the challenges and opportunities currently facing mobile measurement.
4 Things Publishers Need to Do to Grow their Audience Data
Creating scalable audience solutions is proving to be difficult even for the largest publishers and very hard for anyone beyond that. Missed monetization opportunities could be a deathblow to publishers, and seeing that more than half are unable — or unprepared — to scale their audience solutions is cause for concern.
Location-Based Marketing Association: Mavi.io Launches OnMyWay App to Enable In-Car Ordering
In this episode of Location Weekly, the Location-Based Marketing Association talks about Snap teaming with SignAll to develop AR filters using ASL, Instacart partnering with Oriient for their IndoorGPS tech, Philadelphia’s transportation departments (OTIS) using location data for real-time bus arrival information, and Mavi.io launching OnMyWay app for ordering from your car.
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