News and Analysis
MULO Outposts are In Vogue
What do we mean by a MULO (multi-location) outpost? It’s a brand that’s located within a “non-traditional” venue. For example, Hudson News is a standard airport tenant that sells magazines, treats, and travel-related incidentals for travelers to grab en route. They have more than 1,000 stores now in 37 states. Imagine this writer’s surprise when […]
Why Granular Voter Data Matters for Ad Buyers
Comscore, which plans, transacts, and evaluates media across platforms, is for the first time, sharing its Congressional District CTV Index data for some Congressional Districts in New York, California, Nebraska, and Alaska. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, Comscore is a third-party source for […]
Who is Today’s Franchisee?
The answer is, “It could be anyone!” Among the new breed of franchisee (in addition to celebrities and private equity firms) are what we call “corporate refugees.” Experienced business professionals are burning out and aging out of big businesses and seeking autonomy, ownership, and creativity; they seek ways to operate and scale businesses without some […]
Commentary
Online Reviews and the Problem of Authenticity
Recent developments from the FTC mark a significant moment in the history of online review management. Practices such as review gating have been relatively widespread in the industry for years, despite warnings such as this Help Center update published by Google in 2018: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
How Data Provides a Two-Way Story to Drive Performance
Data creates a two-way story with customers. In this exchange, you deliver value to customers and they, in turn, give you important information about who they are and how they feel. Within customer experience management, this value exchange allows you to heighten the experience. It is the quality of the data and what you do with it that matters most for performance.
Location-Based Marketing Association: Google’s Location Tracking Lawsuit
In this episode of Location Weekly, the Location-Based Marketing Association discusses Google getting sued over deceptive location tracking, Apple going head to head with Square by making iPhone payment terminals, SavageXFenty rolling out AR-powered FIT:MATCH tech in-store, and Placewise partnering with Bambuser to bring physical malls to customers via livestream.
Latest Posts
Smartify Helps SMBs Generate Digital Ad Revenue from Window Inventory
A new program from Smartify Media would help small business owners generate incremental revenue from what has traditionally been an under-utilized asset — the storefront window.
7 Shoppable Video Platforms
With a number of shoppable video platforms preparing to launch or expand their offerings in 2022, and established companies like Firework finding interest from major investors like SoftBank, the phenomenon seems likely to gain popularity in the US.
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
6 Contextual Advertising Solutions for Brands
Unlike most types of behavioral targeting, contextual targeting doesn’t rely on third-party cookies. That makes it an especially popular option in 2022, as more U.S. states pass stringent consumer data privacy regulations. Here are six contextual advertising solutions that brands are using right now.
Location-Based Marketing Association: Location Intelligence for Food Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.
How to Use Generational Priorities to Optimize Ad Targeting
While many brand marketers dig deeper into audience targeting via geolocation, purchase histories, and mobile device identifiers, one of the most obvious differentiating factors between consumers is being overlooked — age.
Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List
Amazon wants to be as involved as possible in the end-to-end shopping experience — hence the threat to financial institutions. Yet there are ways for banks to stay in the game in the face of Amazon’s latest moves.
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Fixing Digital Advertising for the Privacy Era Requires a Mindset Shift
Fixing digital advertising for the privacy era requires a mindset shift, according to Alessandro De Zanche, a consultant who is helping publishers like the Financial Times and agencies like Dentsu adjust their strategies for an era of less rampant tracking.
Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B
Vibenomics, an audio out of home provider that helps retailers monetize their customers’ in-store attention and advertisers reach shoppers near the point of purchase, announced a $12.3 million Series B Tuesday morning. Panoramic Ventures led the round.
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