Don’t Fall for the Cookieless Trap

In the quest for future-proof advertising, effective and privacy-safe solutions should be the end goals. What we’ve stumbled upon, though, is chasing the need to declare a product or technique “cookieless,” as if that distinction alone will solve marketers’ issues going forward.

Healing What Ails Local

Local has always been regarded as the sleeping giant in digital advertising, with so much heavy lifting required and so few solutions available at scale. But, at long last, a solution may be at hand. Local publishers are now participating in centralized, single point-of-entry buying platforms that give national brands the tools and data needed to buy premium local audiences with national scale.