News and Analysis
The New Grocery Store
The General Store of the 1800s eventually became the supermarket (when the Astor Market in New York and Piggly Wiggly in Tennessee opened their doors in the early 1900s. From 1915 to 1975, A&P was the largest grocery store in the U.S. (and the biggest retailer of any kind). Fast-forward to our current omnichannel and […]
Report: Retail Is Robust Again
The fickle finger of fast fashion just got longer in the U.S. market. According to findings from the Consumer Edge Insight Center fast fashion, defined as the reproduction of high-end fashion designs cheaply and selling them at retail for the masses, is even holding its own against luxury fashion. Retailers such as Shein, Temu, The Gap, Zara, Uniqlo, Topshop, […]
The MULO Dozen: December Brands in Review
As MULO (multi-location) brands prepare for the new year, they make bold moves — from new leadership to hot consumer trends we look at December brands in review. Here’s what we saw this month. Have news for 2024? Please e-mail me. Love’s names two new executives. The C-store “experience” is now officially a trend. (LEADERSHIP) 50 […]
Commentary
Mobile Marketing Trends for 2022
Companies had to act quickly to respond to sudden changes within the mobile marketing ecosystem as user activity shifted and time spent online increased. If you are wondering what to expect in the mobile marketing ecosystem for 2022, this guide will help you set expectations and stay ahead of the curve. Here are three mobile marketing trends that must be on your radar in 2022.
Converting Scrollers into Shoppers: Why Social Commerce is Key for Holiday Retail Success
The use of social commerce is gaining momentum, and it presents a huge opportunity for retailers to establish meaningful connections with consumers. In fact, 93% of executives are already moving their e-commerce strategies to social media, and 79% expect to use social media to sell products and services over the next three years, according to data from the Harris Poll and Sprout Social.
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Expert Roundup II on Personalization and Zero-Party Data
Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.
Delivery Culture Is Here to Stay
In one of the strongest signs yet of long-term changes in consumer behavior following the pandemic, food delivery services are continuing to achieve record growth even as consumers move closer to pre-pandemic levels of activity. The new era of delivery reached a milestone this month when Uber announced that delivery revenue from Uber Eats in 2021 outpaced revenue from ridesharing, Uber’s original raison d’être.
Wyng Partnership Enables Personalization with Zero-Party Data
The zero-party data platform Wyng has found a strategic partner to bring its real-time data connector to life. The company recently announced a deal with Qualtrics, an experience management firm, and the release of Wyng Connector for Qualtrics, a real-time data connector available in the Qualtrics XM Marketplace.
Expert Roundup on Personalization and Zero-Party Data
Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.
Does a Bipartisan Bill Threaten the Autonomy of Local Platforms?
The push to regulate big tech is not new. In fact, a bill similar to the American Innovation and Choice Online Act was introduced by the House of Representatives last year, only to be relegated to the legislative back burner. So far, no meaningful legislation has made its way into law, but each new effort in that direction reawakens the possibility that companies like Google will eventually need to modify their practices to remove bias towards themselves.
The Future of Data Privacy Laws and What it Means for Marketing
More than ever, marketers need to rely on engaging consumers with helpful information and helping customers achieve success. Modern consumers do not want to be inundated with troves of information to which they cannot relate. They want to come across information and products that are useful to them when and where they need them most.
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