Street Fight’s April Theme: Mobile Madness

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Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile, especially those launched by Apple and to a lesser extent Google. We’ll be diving into those changes this month with a theme called Mobile Madness that centers on the latest approaches to mobile marketing as well as the challenges and opportunities currently facing mobile measurement.

How has mobile measurement evolved since Apple introduced AppTrackingTransparency? To what extent and when will Google follow Apple’s lead? Is cross-app tracking dead? How are marketers calibrating mobile marketing strategy in the wake of these changes? Will the metaverse displace mobile as the next primary digital platform or will it be a part of the mobile epoch? How do brands future-proof mobile marketing strategy?

In addition to bylines (guidelines here), we’ll also accept contributions of up to 300 words to be included in a couple of mobile marketing roundups. Please direct all editorial inquiries to me at [email protected]. The roundups will likely run April 21 and 28; submissions are due by April 15.

A word of advice to contributors: Contributions should not be thinly veiled sales pitches. Keep it smart and not salesy, dear reader. That’s how you write strong tech thought leadership.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]