News and Analysis
BUST: Multi-Location Movie Theater Chains Struggle
With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]
BOOM: Industrious Brings Hospitality to Work
This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]
A MULO Brand Scales With a Shark
CEO and Founder of Crispý Cones Jeremy Carlson is on his way to a total of 300 stores across the country. Shark Tank Barbara Corcoran gave him $200K for a 20% interest in his company, which he runs with his wife Kaitlyn. Their back story is a true inspiration to other MULO (multi-location) brands that […]
Commentary
How AI Is Driving the Next Generation of Ad Creative
Most industries have a healthy fear that artificial intelligence is going to render humans obsolete (and even possibly take over the world). But for the digital advertising industry, if applied the right way, AI has the potential to improve production and performance by making more room for original ideas without stripping away reliance on humans.
The Future of CTV Advertising: What Brands Need to Know
With chatter pointing to the fact that we are entering an endemic era globally, many brands and marketers are discussing how to make their ad budgets drive positive outcomes in what may be another tumultuous year ahead. As the number of CTV viewers continues to rise, so will ad spend; the latest projections forecast CTV ad spend to grow by 23% in 2022.
‘Good’ Third-Party Data Rides to the Rescue
The “good” third-party data comes from non-cookie sources, such as demographic maps, the use of discount and loyalty cards, public records about real estate transactions, and many other sources, because it’s diversified and anchored to real-world activity. And getting more contact points using third-party data doesn’t just help with marketing outreach, it also helps with linkage, deduplication, and updating or corroborating dated information.
Latest Posts
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Mobile Madness: Roundup on Marketing Best Practices
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.
Consumers Widely Frustrated by Business Messaging
Consumers are seeking easier ways to connect with businesses. For businesses, offering a phone number is no longer enough to maximize conversion opportunities when connecting with local customers searching for their products and services. But few businesses are prepared to meet consumers’ demands for quick, convenient communication.
BrandMuscle Releases Markie, a Local Marketing Virtual Assistant
The classic SMB marketing problem is that SMBs simply do not have the staff or time required to coordinate sophisticated digital marketing campaigns. BrandMuscle is stepping in to solve the problem with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward ideal next steps.
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